Product Description

Interactive, ingenious, and practical exercises to stimulateyour imagination and inspire new ideas The Imagineering Workout will get your imagination into the best shape it's ever been, with interactive, ingenious, and practical exercises that will stimulate and strengthen ideas, tone your creative muscles, and, most important, inspire new approaches.

Product Details

• Amazon Sales Rank: #72714 in Books
• Published on: 2005-07-01
• Released on: 2005-06-27
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

Customer Reviews

Great techniques to use on the job and in life.
This book, like its title says, really will help you shape your creative muscles. The exercises that are provided are good and often can help you see things in a way you would have otherwise never imagined.

You don't need to be in the entertainment industry to find value in this book, there are practical stories of creativity; such as creating a more engaging party by giving it a themed story, thus giving every decision you make a direction.

You can begin to apply the concepts immediately and begin to consciously think about creative solutions to problems you might be facing at home or at work.

A Hidden Gem for Process Improvement...
I discovered this book during a visit to Disneyland this fall, and I would have to rate it as one of the best "Process Improvement" books I've read this year. This simple little book covers everything from developing and launching ideas to selecting the right people when developing a new team.

No, this isn't your typical Process Improvement book - perhaps that is what makes it such a great read. The other reviews are suggesting this is a book for children. It is written very simply, but I don't think children and high school kids are plagued by writer's block, deadlines or selecting the right person for a team. This book is simple, but its message isn't.

This book is easy to read; each page is written from a different person in the Disney "Imagineering" team, so it contains hundreds of different perspectives. Once you read this book, leave it on your desk, open it to a random page and read one or two pages each day - you will find this to be an invaluable business resource...

Why shouldn't a book that can help you in business be fun to read?

Not just for 'tweens
Disney tends to target its Imagineering messages and publications to a junior high/high school audience, but these exercises can benefit all age groups. Unlike most Disney products, this book doesn't pound you over the head with Disney cross-promotions/cross-marketing. There are obviously plenty of references to Disneyland and Disney World (since those are the two primary venues for Imagineering projects), but it's not heavy-handed, and the exercises are each geared toward "real-world" application.

This little volume was a great first read and will no doubt get pulled down from its slot amongst my writing and other creativity books and thumbed through on a regular basis.