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Seth Godin's recommended marketing books
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by
Seth Godin
Buy used from: $5.15
The original book
Crossing the Chasm
by
Geoffrey A. Moore
Buy new: $12.23 / Used from: $4.29
Positioning: The Battle for Your Mind
by
Al Ries
Buy new: $11.53 / Used from: $3.27
The Pursuit of Wow! Every Person's Guide to Topsy-Turvy Times
by
Tom Peters
Buy new: $10.85 / Used from: $0.01
The Tom Peters Seminar: Crazy Times Call For Crazy Organizations
by
Tom Peters
Buy new: $10.88 / Used from: $0.01
Blink: The Power of Thinking Without Thinking
by
Malcolm Gladwell
Buy new: $17.13 / Used from: $2.00
Selling the Dream
by
Guy Kawasaki
Buy new: $10.20 / Used from: $0.01
The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders
by
Mel Ziegler
Buy used from: $4.60
Don't Think Of An Elephant!/ How Democrats And Progressives Can Win: Know Your Values And Frame The Debate: The Essential Guide For Progressives (Paperback + DVD edition)
by
George Lakoff
Buy new: $16.88 / Used from: $7.40
The Secrets of Closing the Sale
by
Zig Ziglar
Buy new: $20.97 / Used from: $16.23
Why We Buy: The Science Of Shopping
by
Paco Underhill
Buy used from: $0.01
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
by
Ben McConnell
Buy new: $10.17 / Used from: $7.51
Emotional Design: Why We Love (or Hate) Everyday Things
by
Donald A. Norman
Buy new: $6.34 / Used from: $2.25
The Moral Economy of the Peasant: Rebellion and Subsistence in Southeast Asia
by
Professor James C. Scott
Buy new: $18.24 / Used from: $8.67
Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies"
by
Andy Law
Buy new: $26.58 / Used from: $3.96
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