Product Description

Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.

Product Details

• Amazon Sales Rank: #169494 in Books
• Published on: 2004-12
• Number of items: 1
• Binding: Paperback
• 137 pages

From the Publisher
This title, Developing Successful Sport Marketing Plans, comes with a free Professor Packet, if the book is adopted for use in a high school, undergraduate, or graduate course or employee training seminar. The Professor Packet is a PowerPoint slide presentation designed to enhance the classroom experience. The Packet contains questions for discussion; classroom activities; terms to define; photos, tables, and figures from the book; and in some cases, links to related resources or Sport Marketing Quarterly articles. Call F.I.T. at 304.599.3483 for information to or receive a Professor Packet.

About the Author
Dr. David K. Stotlar teaches sport marketing and sport law. He has published over 50 articles in professional journals and has written several textbooks and book chapters on sport marketing, fitness risk management, and sport law. He has made many presentations at national and international professional conferences. On several occasions, he has served as a sport management consultant to fitness and sport professionals, and a sport law consultant to attorneys and international sport managers. Dr. Stotlar was selected by the USOC as a delegate to the International Olympic Academy in Greece and the World University Games Forum in Italy. He has conducted international seminars in sport management and marketing for the Hong Kong Olympic Committee, the National Sports Council of Malaysia, the Mauritius National Sports Council, the National Sports Council of Zimbabwe, the Singapore Sports Council, the Chinese Taipei University Sport Federation, the Bahrain Sport Institute, the government of Saudi Arabia, the South African National Sports Congress, and the Association of Sport Sciences in South Africa. Dr. Stotlar's contribution to the profession includes an appointment as coordinator of the Sport Management Program Review Council (NASPE/NASSM) from 1999-2001. He previously served as chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation, and Dance. He also served as a board member and, later, as president of the North American Society for Sport Management.

Customer Reviews

Agree
First edition of this book was a disappointing investment. Would not under any circumstances look at this 2nd edition.

Too basic
The title seemed very promising but unfortunately I was not impressed. It just barely touches the areas of work that need to be done in a marketing plan with a sports perspective. Anyone who wants to work on a marketing plan for their sports organisation will find it vague at the very best.