Dan Kennedy one of my marketing and practice building mentors. He's known as the "professor of harsh reality."

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Product Description

Succeed on Business Wisdom, Not Business Banks!

Dan Kennedy has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chillingly serious fashion that cuts to the core of the issues in a way no other business author does. You want sugar-coated cliches that go down easy? Seek them elsewhere - this book isn't for the faint heart. Kennedy steers you along the bumpy road to growing a business, showing you potholes along the way.

Expose yourself to Dan's "25 Eternal Business Truths" and prepare for a lot of chin-rubbing insight. Get Dan Kennedy's take on your sales, cash flow, payroll, productivity, and on getting out of trouble wherever it arises. It's the kind of streetwise wisdom his readers (and high-paying consulting clients) swear by - all the way to the bank.

Who is Dan Kennedy?

Dan's business adventures have included ownership of six businesses. He appeared for nine consecutive years on THE #1 seminar tour in America sharing the platform with former U.S. President Reagan, Ford, and Bush, General Colin Powell, and business leaders such as Debbi Fields.

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Product Details

• Amazon Sales Rank: #13422 in Books
• Published on: 2004-07-07
• Number of items: 1
• Binding: Paperback
• 284 pages

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Customer Reviews

Dan Kennedy is a genious, there is no doubt
But, I am really not sure, that his harsh (sometimes) is acceptable to everyone.
I do not want go deep in what he says, but if you are already in business, then you will just read the book, and time after time shout out phrases like " Yeah, right!!" " Haaaa, yes not only me noticed that!!" "Hey, he was there, and he knows what he says". and so on and so on

There is IDEAS in the book. Really there is not typical bla bla "think outside of the box" business book.

Kennedy shares ideas, insights and gives a volume. This book is far more worth than 10 USD. You must have it, if you think for a business.

Off the Hook!
Dan is nuts! His ideas are simple. Need a serious 'kick start?' Dan is your man.

Book Review ~ No B.S. Business Sense
I must admit this book review is one of the hardest I've written. Usually, there are only a handful of golden nuggets I can easily bullet point in a review for one book. With Dan Kennedy's No B.S. Business Success - The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough & Spirited Guide, I found something tangible and applicable to entrepreneurialism in each chapter.

As I read books, I keep a highlighter and sticky note pad close at hand to flag points to ponder or implement. You should see the numerous sticky notes poking out of this book. I'll share the most poignant ideas and encourage you to read the book to find out what speaks to you.

My absolute favorite passage from the book is found on page 11 and if you are a true, spirited entrepreneur, I imagine it will speak to you as well. Here it is "The fact- and it is fact-the line between "work" and "play" is thoroughly blurred for the true entrepreneur and the corollary fact that entrepreneur's business life is often, frankly, bluntly, more important to him (her)than his (her) personal and social life are a huge source of befuddlement, annoyance, and tension for those around him (her)." (note I have inserted the reference to "her" because I don't want it to be overlooked by the "good ole boys club" that this applies to many women entrepreneurs as well.

Kennedy counters this statement with sage advice pointing out that you don't want to marry your business, but rather marry the goals of the business. His point being, you own the business, don't let it own you. Throughout the book he shares ways to delegate and systematically reduce the dependency of your business on you. In order to truly experience wealth, security and freedom, you must embrace this notion and it's one of the hardest for entrepreneurs to do. The key, align yourself with sharp team members so you don't have lose sleep because you think if you don't do it, it won't be done right.

Here are a handful of the nuggets that spoke to me (and trust me there are many more).

· Hire support people to help with marketing but be careful who you hire and always check references.
· Sell yourself on selling. It's one of the most important skills an entrepreneur needs to succeed.
· Believe in your own abilities. You are probably a lot farther along than you would have guessed and you can be a success in your field.
· Never rely on only one person to fill one critical, key role in your businesses. Always have support or a backup plan.
· Don't become so absorbed in your success that affects other aspects of your life.

Again, these are nuggets that really spoke to me. Kennedy gives sound advice and applicable strategies throughout including how to deal with legal aspects of business, how to stay sane in an insane world, how to manage cash flow, how to achieve peak productivity, how to attract good luck and more. This book is well worth the read.