Product Description

How do you run a business that not only brings in the money, but provides satisfaction and personal growth as well? Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971.

With How to Run a Thriving Business, you'll discover the business philosophy and nuts-and-bolts advice that have let Warner thrive during three decades at the helm of a small business that began in the corner of a bedroom and now employs 100 people.

How to Run a Thriving Business breaks it all down with 17 ideas, including:

*don't work long hours *choose a business you care about *embrace your best competitors *get and keep a competitive edge *innovate now and forever *market your business creatively *target your customers *react quickly to bad news

How to Run a Thriving Business is the perfect read for anyone who's interested in starting a new venture and for those who could use an infusion of practical advice to get back on track with an existing business.

Product Details

• Amazon Sales Rank: #988543 in Books
• Published on: 2004-11-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 368 pages

About the Author
Ralph Warner is a co-founder and e-publisher of Nolo.com and one of the pioneers of the self-help law movement. A graduate of Princeton University and the Boalt School of Law (U.C. Berkeley), he is the author of many books and articles aimed at making our legal system more accessible and democratic.

Customer Reviews

Excellent
I have been a small business owner for many years, and I am always looking for ideas. I read at least one business/e-commerce/retailing book each week with a post it flag dispenser handy. This book was dull, and was hard to read... many business books are... they're not fiction after all. But I had dozens of flags in the book when I was done, meaning dozens of practical ideas that I feel I can apply and make money with.
If reading dry business stuff is a challenge, I sympathize with you but ask... where are you getting your new ideas on growing your business from?

Packed with practical, time and experience-tested advice
Do-it-yourself pioneer and co-founder of Nolo Ralph Warner presents How To Run A Thriving Business: Strategies For Success & Satisfaction, a nuts-and-bolts guide packed with tips, tricks, and techniques for being in charge of one's own destiny. Chapters address details ranging from how to choose the right business for one's needs, to getting started on a shoestring, creative marking, how to hire and keep good people, why buying a franchise is a poor idea, why selling services instead of goods can reap greater rewards, how to keep expenses low and react quickly to shifts of ill fortune, and much more. A highly readable account packed cover-to-cover with practical, time and experience-tested advice.

YUK
This book was pretty awful. CONSTANT reiteration of simple topics, beaten to death, like providing excellent quality to customers and then if that werent bad enough it follows with two examples Bright Spot Laundry decided . I couldnt even finish 100 pages. It felt like the author was just trying to fill pages. Dont waste your money.