Brand Management
Brand strategy associates - these are the finest business books I've yet to read. A perfect alignment of business strategy and an unexpressed respect for the brand in its many forms. A brand is a brand, even by any other name...
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your OrganizationGood to Great: Why Some Companies Make the Leap... and Others Don'tA Whole New Mind: Why Right-Brainers Will Rule the Future
The Ten Faces of Innovation: IDEO's Strateg...
by Thomas Kelley
$19.77		Good to Great: Why Some Companies Make the ...
by Jim Collins
$17.54		A Whole New Mind: Why Right-Brainers Will R...
by Daniel H. Pink
$10.20
The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first CenturyBuilt to Last: Successful Habits of Visionary Companies (Harper Business Essentials)Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
The World Is Flat [Updated and Expanded]: A...
by Thomas L. Friedman
$20.52		Built to Last: Successful Habits of Visiona...
by Jim Collins
$12.23		Harvard Business Review on Brand Management...
$14.96
Brands and Branding (The Economist Series)
Brands and Branding (The Economist Series)
$26.36