Product Description

Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers

"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor

"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

Product Details

• Amazon Sales Rank: #2594 in Books
• Published on: 2006-09-18
• Number of items: 1
• Binding: Hardcover
• 240 pages

From the Inside Flap
When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion.

By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers. Covert Persuasion syn-thesizes the latest research in psychology, linguistics, sales tactics, and human communication to reveal the most effective methods for consistently and effectively persuading anyone of virtually anything.

Covert Persuasion sounds like a secret operation because it is; when you master these techniques and put them to use, no one will even notice your tactics. But that doesn't mean these techniques are sneaky or underhanded. They aren't! You aren't tricking anyone; you're simply using all your abilities to encourage them to make the choice you want them to make. It's not unfair or underhanded—it's just powerful, practical, and effective.

If you work in sales, Covert Persuasion will arm you with new skills and techniques you can put to use every day to dramatically increase your commissions. And if you don't work in sales, you can still use these tactics to convince colleagues, subordinates, and supervisors to help you meet your goals and get things done on a daily basis. Even outside of the office, persuasion is a vital skill everyone should have.

This reliable resource will help you with all your persuasion efforts, in every situation. Dip into it for fresh ideas and new techniques or use it to sharpen the skills you already have. For salespeople, Covert Persuasion will help you increase your sales almost immediately. No matter what you do for a living, this book will help you do it better. Not convinced yet? Look inside and you will be . . .

From the Back Cover
Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly—in any sales situation."
—Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
—Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers

"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
—Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor

"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
—David Garfinkel, author of Advertising Headlines That Make You Rich

"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
—Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

About the Author
Kevin Hogan is a public speaker and corporate trainer. Several times per month, he teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication, and motivation. He holds a doctorate in psychology and is also the author of The Science of Influence, from Wiley.

James Speakman is a professional speaker, corporate trainer, and President of Speakman & Associates LLC, a company committed to sharing the power of persuasion with salespeople and others whose careers depend on their powers of persuasion.

Customer Reviews

some interesting techniques
very interesting read.
some of the techniques used by interrogators to determine if someone is lying was useful.
would recommend

Valuable and easy-to-digest
This book is good. It's no miracle that will
turn you into a sales-ninja, but it has a lot of
good information.

A lot of the stuff in here will be self-evident to
people who persuade for a living like copywriters
and salespeople... even preachers.

Just plain useful and worth reading. No one part
stood out as being jaw-droppingly informative. It's
a steady horse that delvers good, often usable information
from beginning to end.

Excellent read for any Salesperson or Public speaker
I am a Kevin Hogan fan after taking one of his seminars, he's the real deal. BTW, I took the seminar on personal referrals of colleagues who he personally helped the year before negotiate a major salary increase.
Back to the book, the chapter on 20 Keys to persuasion in a story should be required reading for anyone in sales and public speaking. You've got to understand why you are telling a story and HOW to make it not just better, but captivating.
This book changed the way I deliver presentation! Before this book, the technical nature of my presentations would, understandably, put people to sleep. Now, I have the audience captivated and sold in the "pretalk" before I even start the formal presentation...the technical data becomes a formality. Because I followed Kevin's advice. I admit it was disconcerting at first to push myself out of the typical seminar drone comfort zone, but the results have been fantastic. AND I love giving seminars and presentations now, I look forward to them!
If you are in public speaking or any role where your ability to persuade it key, I hightly recommend this book.