Product Description

Developed by industry guru and mega best-selling author Eli Goldratt, Viable Vision is a proven strategic plan and approach that lays out the steps to transform an organization’s current total sales into net profits within 4 years. This book explains the Viable Vision concept and provides readers the proven frame of reference and roadmap for achieving exponential growth in profits, without relying on minor miracles such as a new product breakthrough.

Supported by significant testing and proven results in real companies, it is now conceivable that even large companies can grow profits at double digit rates. Concisely packed with the proven principles of 25 years of scientific research and real-life application, readers will learn about the holistic implementation of constraints management in strategic planning, operations, supply chain/logistics, sales and marketing, project management, technology, metrics and finance. Whether or not you are one of the millions of people who have read "The Goal" or other fine books on the Theory of Constraints, you will gain enormous benefits from reading this book. Viable Vision is a must read for anyone interested in rapidly increasing their company's net profits.

Product Details

• Amazon Sales Rank: #566413 in Books
• Published on: 2004-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 176 pages

About the Author
Gerald I. Kendall, Principal of TOC International, is a leading expert in the fields of strategic planning, operations management, marketing, project management and constraints management (TOC). He has over 30 years of related experience as a practitioner, consultant, public speaker and trainer. Gerry is an active member of PMI and an accomplished author and co-author of many praised works including the best-selling book Advanced Project Portfolio Management and the PMO.

Customer Reviews

Good introduction to E. Goldratt's Viable Vision Proposition
In this book, Gerry attempts primarily to demonstrate two things. First, that contemporaneous complex and fast-changing business environment can best be managed through simplicity. Second, that the successful application of this approach can unleash the potential for organisations to achieve, in less than four years, net profits equal to current sales (Eli Goldratt's Viable Vision Proposition).

After introducing Eli Goldratt's Viable Vision Proposition in chapters 1 and 2, Gerry provides a concise summary about the frameworks of reference, logic, application and expected results when applying the Theory of Constraints (TOC) to the different areas of the organisation (chapters 3 to 10). With this approach he seeks to prove his first claim.

Throughout the book, the reader will find examples and valuable information about the applicability of the TOC to managing businesses operations. Also, about new business propositions that organisations can take advantage of and that arise thanks to this TOC's management approach. Without doubt, Gerry's book makes the reader wiser and does help experience a paradigm shift.

Finally, and in Part IV of the book, Gerry describes a powerful buy-in process (chapter 11) and criteria to construct lasting competitive advantage (chapter 12) with chapter 13 explaining different phases through which managers can aspire to move their organisations towards a period of unparalleled growth.

If the reader is in need of gaining a good overview of TOC and of getting new breakthrough ideas to increase organisation's competitiveness and sales, this book won't disappoint. However, the reader must be warned that this book is not sufficient neither to implement some of the changes necessary to achieve sustainable results nor to develop and implement a Viable Vision that will generate, in less than four years, net profit equal to current sales. To this ends, the reader must seek professional advice!

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First TOC book for smart but busy exsecutives
I have just completed translating this book into Japanese. Actually I translated several TOC books into Japanese in the past, because many Japanese readers want them to read in Japanese. However, in order for those who want to understand what TOC is all about, they had to read several books in the past before they understand whole of TOC and its implications to their business.
One of the unique points of this book, in my opinion, is that this is the first TOC book ever written specifically aiming at smart but busy executives as the target audience. In the Acknowledgments, Gerry wrote "...my original idea - a short, to the point Theory of Constraints (TOC) book for executives." Exactly this is why I decided to translate this book into Japanese so that the Japanese executives can read it quickly in Japanese without language barrier. Therefore, by investing little time, say, while traveling, executives can grasp all of the guts of TOC and its implications to their business.
The second uniqueness of this book is that, although it is concise, it is still comprehensive to cover every aspect of TOC - in other words it is full of messages that can make your business achieve high growth, and therefore, these messages should not certainly be overlooked by the Japanese executives who are keen to regain their success in world markets by applying the holistic approach explained plainly in this book to marketing and logistics.

Excellent Overview of TOC & Viable Vision
For the past two years Dr. Goldratt (Founder of Theory of Constraints) has been going around the country providing Viable Vision Seminars to explain the concept and what is required to develop a Viable Vision. What is a Viable Vision? It is basically a comprehensive strategy that leverages all of the disciplines of TOC.

Gerry's book is the perfect compliment, guide if you will, to the Viable Vision seminar. The book starts by describing the premise behind a Viable Vision. It then goes on to detail each of the disciplines that will need to be considered when developing a Viable Vision and the TOC approach to each of them. The disciplines are Marketing, Operations, Project Management, Supply Chain, and IT. The book then talks about how to gain buy-in, as well as strategy, and executing the paradigm shift required in order to implement a successful Viable Vision.

The book concludes with actual examples of some Viable Vision's created for a Distribution and Irrigation company.

Viable Vision is an excellent overview of Theory of Constraints and its application to each function within an organization. It is the first book I give to Executives to show them how Theory of Constraints and developing a Viable Vision will set us apart from our competitors.