Product Description

Specially formulated for high-efficiency and standard machines, our new Blue Eucalyptus & Lavender-scented 2X-formula Laundry Liquid features the same powerful performance of our Natural Laundry Detergents, but in a concentrated form. You use less detergent and we use less water (by not having to dilute detergent) and less plastic in our packaging.

Product Details

• Amazon Sales Rank: #47840 in Health and Beauty
• Brand: Seventh Generation
• Released on: 2007-08-17
• Number of items: 6
• Dimensions: 3.83 pounds

Features

• Environmentally-friendly laundry detergent is tough on grease and easy on the environment
• Concentrated formula uses less packaging, less water, and less fuel
• Formulated to work in high-efficiency and standard machines
• Works in all water temperatures
• Blue Eucalyptus and Lavendar scent

Amazon.com Product Description

Seventh Generation 2X Laundry Concentrate is tough on dirt but gentle on your clothes and the environment. This non-toxic, biodegradable, and phosphate-free laundry concentrate is specially formulated for high-efficiency and standard machines and features a naturally derived and gentle blue eucalyptus and lavender scent.

Completely Natural Cleaning Power for Your Clothes
Seventh Generation 2X Laundry Concentrate is tough on dirt and stains, while being completely free of phosphates, optical brighteners, bleach and other ingredients that are harmful for your and your environment. This concentrate is made from a low-foaming blend of naturally derived cleaning agents (coconut-derived surfactants, glycerin), natural water softeners, alkalinity builders, and anti-redeposition agents (sodium citrate, borax), non-animal-derived enzymes to remove protein and starch stains and protect fabrics, plant-derived anti-foaming agents (glycerol monooleate, oleic acid), and cleaning enhancers (calcium chloride).

Non-toxic, hypo-allergenic, biodegradable, and Kosher-certified, Seventh Generation 2X Laundry Concentrate is completely phosphate- and dye-free, is safe for septic and greywater systems, and has never been tested on animals.

What's Wrong with Phosphates and Optical Brighteners
Phosphates are natural minerals that, when used in detergents, can reduce water hardness, which allows the detergent's soap to clean more effectively, and prevent dirt from being redeposited back onto the items being cleaned. However, once the phosphates are released back into the environment via household wastewater, the results can be disastrous to the environment.

Phosphates encourage algae growth, which directly leads to a decrease in the oxygen supply in water ways--a situation that can ultimately leads to the deaths of living organisms, and eventually the entire waterway.

Similarly, optical brighteners have long been used to clean our laundry. They help mask any yellowing that may be present in the treated material and makes the material seem brighter and whiter than it would otherwise naturally appear to the eye by creating an enhanced "whiter-than-white" surface that doesn't get clothes any cleaner but simply makes them look that way.

Many of the chemicals in optical brighteners, however, are toxic to fish and other aquatic life, are slow to degrade, and can cause mutations in bacteria. And in terms of human health, exposure to optical brighteners, which remain on laundry by design, can cause eye irritations and skin reactions in sensitive individuals.

Why Clean Naturally?
Unlike many conventional laundry concentrates detergents, the Seventh Generation 2X Laundry Concentrate does not create unpleasant fumes, will not leave harmful residues, and is safer for the environment. Plant-derived cleaners are made from renewable resources rather than from petroleum. Studies show that making household cleaners from plant-derived materials uses less energy than making the same cleaners from petroleum. Using less energy helps reduce emissions of greenhouse gases.

If every household in the U.S. replaced just one bottle of 50-ounce 2X petroleum-based liquid laundry detergent with the Seventh Generation 2X Laundry Concentrate, we could save 233,000 barrels of oil, enough to heat and cool 13,400 U.S. homes for a year! Additionally, thousands of tons of phosphates and other harmful chemicals will be removed from our ecosystem.

Also, concentrated laundry detergents come with great environmental benefits. Each bottle of 2X concentrated detergent is half the size of a bottle of regular laundry detergent and washes the same number of loads. In addition to requiring less fuel to ship the detergent to you, the entire manufacturing process is more efficient--using less water, less packaging, and less fuel.

The Right (Natural) Fragrance for your Home
Our sense of smell is powerful and evocative. Experiencing a scent unfold can transform our mood, transport us to distant places, or connect us through a shared experience. When you use natural cleaners, not only do you care for the health of the environment, you also care for the health of the people in your home. The scents in Seventh Generation household cleaners are created from whole and natural plant essences, and let you clean without harsh or unpleasant chemicals and odors.

Blue Eucalyptus and Lavender is a gentle scent that infuses a sense of energy and accomplishment--leaving your clothes smelling purely clean. It is made with a blend of eucalyptus, lavender, and pine whole plant essences.

About Seventh Generation
Seventh Generation offers a complete line of natural household products designed to work as well as their traditional counterparts, but use renewable, non-toxic, phosphate-free, and biodegradable ingredients as often as possible, and are never tested on animals. Seventh Generation products are healthy and safe for the air, the surfaces, the pets, and the people in your home--and for the environment outside of it. Every time you use Seventh Generation products you make a difference by saving natural resources, keeping toxic chemicals out of the environment, and making the world a safer place for this and the next seven generations.

Customer Reviews

My new laundry detergent!
I've had this conflict going on for the past few years, I feed my family organic food and use natural cleaning products but I was not willing to give up my Tide. I have four kids and I've used it for years, with really good results, but I know it's not good for the environment so I was looking forward to giving Seventh Generation Laundry Detergent a try.

The Amazon free shipping is wonderful. It's a big box but should last us many months and they even have an auto-ship option with extra savings!

I love that this is concentrated. It makes so much sense to use less water in processing so that you can use only a small cap full to do a whole load. I also like the scent! It's lavender and eucalyptus. I wasn't sure how they would smell together but they make a very nice and fresh smelling combination, that makes your clothes smell really clean.

I'm so happy I gave this a try, our clothes are as clean as with Tide, smell better and I'm helping the environment. A winner all around!

Tide vs. Seventh Generation
I have changed laundry detergents over the years, but inevitably always end up coming back to Tide, because to me it has always been the best. Then one night talking to my environmentally and animal friendly pal about my sensitive skin he suggested I 'go green' with my cleaning and bath products. He explained that the chemical free products had made a difference with him. So slowly I have been experimenting with various earth and animal friendly products, finding myself surprised at how well they actually work.

For the past couple of weeks I have been using this laundry detergent in every cycle, every water temperature and on every type of clothing material I have. On my first laundry day I did not notice an improvement over Tide, but I didn't notice a downgrade either; I noticed no difference at all. I thought that odd, so I got all scientific and decided to conduct some experiments.

Experiment one: I allowed my son to have a carpet picnic two days in a row in the living room. I placed his lunch each day on a regular bath towel to insure my rug remained clean and the bath towels got dirty. Then a couple days later I washed them, without treating any of the stains. What I found was almost all the stains were completely gone, only one or two remained, but were very light.

Experiment two: I cut one of my husbands white t-shirts in half and smeared each half with ketchup. I didn't rinse the ketchup; I just pre-treated one with Seventh Generation and the other with Tide. The next day I washed the Seventh Generation half in its recommended cycle with more Seventh Generation Laundry Concentrate. I then did the same with the Tide half, in more Tide. Both were left with a very slight discoloration, barely visible unless you were really looking.

I pay $7.59 for a 100 fl oz/32 load bottle of Tide at my grocery store. The Seventh Generation ends up being, through this site, about $8.88 for a 50 fl oz/32 load bottle. Would I pay a little more for this product? Is it worth it? Based on the cleaning power and environmental benefits, you bet.

What did this all teach me?
1.) I can use Seventh Generation Laundry Concentrate and get the same cleaning power as Tide. But while the cleaning power is the same only Seventh Generation is better for the environment.
2.) Seventh Generation smells wonderful without being overpowering or flowery.
3.) When using this product, to be safe, pre-treat all potential stains.
4.) It costs a little more, a negative, but it has far more positives to make it easy to overlook.
5.) Husbands don't like it when you cut up their clothes.

Win-win! An effective and eco-friendly product!
Seventh Generation is a conscientious company creating healthful home products that cause minimum-to-zero environmental impact. Their laundry concentrate is one of the superior products in their product line. This laundry concentrate has excellent performance, indistinguishable from any major brand of detergent. The wonderful fragrance dissipates from the clothing, leaving a clean smell on the clothing, which does not irritate my perfume sensitive husband. And great for those of us who dislike the strong, cheap perfume smell of some major detergents. It is a hypoallergenic and non-toxic product. Because it is ultra-concentrated, the consumer can use less of the product and Seventh Generation uses less water to dilute the product.

The environmental benefits of using this product are much greater than I imagined. Upon reading the Seventh Generation website material I learned that most laundry detergent is petroleum based; a non-renewable source which pollutes the environment. Seventh Generation cleaners are vegetable based--a renewable and eco-friendly ingredient. The laundry concentrate does not contain ingredients toxic to the environment like slow to biodegrade optical brighteners, present in most major brands of detergent. There are no artificial fragrances in this product; the scent is derived from herbs and plants. Seventh Generation uses minimal plastic in packaging. And finally, since you are buying in bulk, online, there is less gasoline wasted in receiving this product and you receive bulk savings!

Enjoy this effective, freshly scented product, secure in the knowledge that you are doing your part to protect our ecosystem!