Product Description

Turn your goods into gold on the world’s #1 online retail site

Amazon makes it easy for customers to find and purchase exactly what they want quickly and securely. How to Sell Anything on Amazon…And Make a Fortune! makes it easy for you to sell your merchandise to millions of buyers all over the world. Whether you want to start your own online business or extend a retail business, you’ll learn, step-by-step, how to set up shop on Amazon--and start making money--right away.

Get expert advice on determining what to sell and how to categorize your products. Find out how to sell items on Amazon Marketplace, become a Pro Merchant, set up Paid Placements, use Amazon Auctions, establish an Amazon zShop, and more. Start selling on Amazon today and include your products among “Earth’s Greatest Selection.”

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Product Details

• Amazon Sales Rank: #135493 in Books
• Published on: 2006-01-23
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

From the Back Cover

Turn your goods into gold on the world’s #1 online retail site

Amazon makes it easy for customers to find and purchase exactly what they want quickly and securely. How to Sell Anything on Amazon…And Make a Fortune! makes it easy for you to sell your merchandise to millions of buyers all over the world. Whether you want to start your own online business or extend a retail business, you’ll learn, step-by-step, how to set up shop on Amazon--and start making money--right away.

Get expert advice on determining what to sell and how to categorize your products. Find out how to sell items on Amazon Marketplace, become a Pro Merchant, set up Paid Placements, use Amazon Auctions, establish an Amazon zShop, and more. Start selling on Amazon today and include your products among “Earth’s Greatest Selection.”

Discover the selling secrets of Amazon

• Develop listing and pricing strategies to beat the competition
• List and sell items on Amazon Marketplace easily
• Use Amazon Auctions to get the best prices for special items
• Establish your own virtual storefront—an Amazon zShop
• Promote your products by becoming an “Amazon Expert”
• Use Paid Placements for maximum exposure
• Develop targeted email marketing campaigns
• Become an Amazon Pro Merchant
• Distribute your own intellectual property through Amazon worldwide
• Sell worldwide through Amazon’s international sites

About the Author

Michael Bellomo, M.B.A., J.D. is the author or coauthor of 15 books, including eBay Your Business.

Joel Elad, MBA is an Amazon.com zShop owner and e-commerce consultant. He is the coauthor of eBay Your Business and teaches e-commerce classes.

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Customer Reviews

A must for getting started
I have been selling on Amazon for over four years, and I learned how to do everything as I went along. While I have been successful, some mistakes were made. Nothing serious, but there were a few instances of negative feedback and lost revenue that were a direct consequence of what I did wrong. Therefore, with my experience, there was very little in this book that was even slightly new to me.
However, if you are thinking about selling on Amazon or are just getting started, then this is a book that you should read. It will take you through all of the steps in getting an account started and explain how to manage your account. There are a large number of screenshots, so one can argue that the detail is too fine. I do not accept that argument, it is always better to include one shot too many than leave out one that could be critical to someone. I estimate that if I had read this book when I was just starting out selling on Amazon, I would have avoided mistakes that cost me in the neighborhood of $100 of lost revenue. Therefore, at a retail cost of $24.95, it would have returned the investment fourfold.
The advanced features of selling on Amazon are also covered. Starting and managing auctions, how to establish a zShop, marketing yourself on Amazon, paid placements, selling intellectual property, how to take advantage of Amazon's international sites and how to become an Amazon associate are all examined in sufficient detail. Important details like getting an ISBN number for your own book are included in the coverage. I strongly recommend this book if you are in the early stages of selling on Amazon.

Good introduction
Knowing absolutely nothing about selling on Amazon.com when I ordered this book, I found it to be very informative and a good introduction. Perhaps the information in this book can be found on the Amazon.com website as other reviewers have noted, but if so I couldn't find it and felt the $17 price tag was well worth it. The book covers many different methods of selling on Amazon.com, including auctions, zShop, and Marketplace, along with advertising, the Associates program and the Advantage program. The one glaring omission as far as I was concerned (and the reason I gave it 4 stars instead of 5) was shipping. There are only a couple vague references to how shipping costs are calculated and collected, leaving me with more questions than answers.

Good read for just starting out on Amazon...
Though this is well written and flows nicely, the author is painfully vague in many instances and doesn't elaborate where it would be most useful. If you have listed one item on your own through Amazon to sell, then you've already read over 1/2 this book. Many other reviewers were very accurate in their opinion that this information is on Amazon website already, free of charge. I bought the book anyway even after reading the reviews figuring maybe there was some secret knowledge it could impart. The only helpful pieces which I haven't tried yet were recommendations for searches and promotions, etc. Chapters are spread very thin; some items in the table of contents turn out to be a paragraph or 2 on one page and the onto the next chapter! I'll be relisting this incidentally because no one should pay more than $10 for this book.