Product Description

Shirley George Frazier, a successful home-based gift basket entrepreneur, shows readers how to cultivate their creativity and employ savvy marketing techniques to run a thriving gift basket business.

Product Details

• Amazon Sales Rank: #558420 in Books
• Published on: 2003-10-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 304 pages

From the Author
Greetings, aspiring gift basket entrepreneurs! If you plan to build a successful business, this book provides you with the tools to start your enterprise on a firm foundation. You'll learn what it's like to be a designer, how to choose and store products, where to find customers, who's your competition, how to market for more sales, and learn the best shipping and delivery options for your baskets. Review the numerous charts and forms, read the profile of a successful designer, and look at gift basket design pictures. The appendix includes resources that would have taken you months to find, but it's all here. If you're ready to start, this book is your mentor. Best wishes to you!

From the Back Cover
Have you ever dreamed of starting your own gift basket business? Have you been hesitant to put your plans into action? This comprehensive book contains all the necessary tools and success strategies you will need to launch and grow your own business.
Author Shirley George Frazier, a successful home-based gift basket entrepreneur, shares her experience and down-to-earth advice on every aspect of setting up and running a thriving home-based business. She will show you how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you're in business. From painless record keeping to savvy marketing techniques, her step-by-step methods are realistic, innovative, and easy to understand.
Whether you want to earn your living making gift baskets for the general public or specializing in custom creations for corporate clients, this guide can help you experience the satisfaction of building your own home-based business.
Learn all about: what it takes to be a gift basket professional; appealing to the ideal market; pricing competitively; outshining the competition; developing a Web site and generating traffic to your site; home office and workspace setup; getting paid.
Use these special features and workbook pages: customer profile form, sample business plan, buying chart for supplies, sample purchase order, sales invoice sheet, delivery schedule form, expense analysis worksheet, extensive gift product listing.

About the Author
Shirley George Frazier, a gift and gourmet consultant, writes for trade publications, conducts workshops, and speaks at trade shows and conferences throughout the country.

Customer Reviews

Well Worth The Price of The Book
This book is a must read for anyone thinking of starting a gift basket business. It covers every aspect of the business in great detail and is very easy to understand. I highly recommend it.

HOW TO START A HOME BASE GIFT BASKET BUSINESS
I have a gift basket business in Jackson, MS and am 5 months into it. This book has been a life saver. Not only does it help you start a business, it tells you in detail how to secure items in the basket. I just made a basket for mailing, and would have not been able to have secured it for shipping had it not been for this book. It shows different forms you can use for bookkeeping to keep track of your money. It doesn't show actual photo pictures of baskets, but by reading it you can determine how to make the basket. I would highly recommend it to anyone starting a gift basket business.

Wonderfully written!
This book is very well written! Mrs. Frazier did an excellent job of covering all the bases; it helped me to gain a better understanding of what to expect when starting a home-based gift basket business. The business plan was easy to understand and incorporate for my own situation, and she describes in detail (and with pictures) the basics of assembling a basket.