Product Description

Discover 307 awesome money-making strategies that work!

This revolutionary book has 20 informative, inspirational, irreverent chapters to help women business owners be more successful. Whether you are a female entrepreneur, a professional woman climbing the corporate ladder, or a woman (or man!) dreaming of starting your own company, you've got to have this book. Gutsy ideas for femme fatales, grande dames, and wonder women abound here. The material covers everything from generating free publicity (then truly profiting from it) to advertising on the cheap from forming strategic alliances to capitalizing on nontraditional sales channels. Women Business Owners Wage a Revolution

Sassy lasses are starting new companies at twice the rate of macho males. This isn't a fad. It isn't a trend. It's a revolution. According to statistics released by the Business Women's Network, it's estimated that by 2005, fully 50 percent of all American businesses will be owned by women, thus significantly increasing the growth rate of new enterprises. This is a gender bender of huge proportions and far-reaching ramifications.

"These entrepreneurial women will change the face of business," predicts Marilyn Ross, author of the new book Shameless Marketing for Brazen HussiesTM. "Woman is blessed with a nurturing nature. We're intuitive, good listeners, and well organized. Plus we think holistically, are as tenacious as pit bulls, and can use our sensuality as a powerful agent for change in the marketplace."

Ross contends that as stewards of their own talents and gifts, women are possibility thinkers. To fully succeed in today's competitive and complicated business environment they must be clever. Gutsy. Dedicated. Technologically savvy. Service oriented. "We can have just as much 'juice' as the guys and play hardball to the max," she says. "We just do it differently."

Shameless Marketing for Brazen HussiesTM: 307 Awesome Money-Making Strategies for Savvy Entrepreneurs has 16 informative, inspirational, irreverent chapters to help female entrepreneurs kick butt. The material covers everything from generating free publicity (then truly capitalizing on it) to advertising on the cheap from forming strategic alliances to unveiling nontraditional sales channels. Dozens of helpful Web sites put this guide on the cutting edge, and personal stories of successful female entrepreneurs encourage as they edify. The book shows women how to be risk takers. Rule breakers. Rainmakers.

As of 1999, there were 9.1 million women-owned businesses in the U.S. employing over 27.5 million people and generating $3.6 trillion in sales. Yet women traditionally make less in their ventures than do men. Ross is out to change that. "We must develop a marketing mind-set that capitalizes on our feminity; one that allows estrogen and entrepreneurship to mix and create excellence." This book points the way.

Product Details

• Amazon Sales Rank: #916633 in Books
• Published on: 2000-08
• Original language: English
• Number of items: 1
• Binding: Paperback
• 382 pages

Review
"... belongs on every woman's (and man's) desk...if they want to be wildly successful." -- Judith Briles, Ph.D., author, Woman to Woman 2000, 10 Smart Money Moves for Women and 23 other books; speaker; columnist; spokesperson

"... Ross shows how to go from bashful to brazen with a dose of humor, insight, and get-it-done practicality." -- Terri Lonier, author, Working Solo and The Frugal Entrepreneur

"... peppy prose, with scores of illuminating examples, she takes you step by step to successful business building and self-promotion." -- Marcia Yudkin, author, Six Steps to Free Publicity and other books

"... translates into 'women in the trenches tell all.' That's what makes this a read worth your time and money." -- Danielle Kennedy, author, Seven Figure Selling and Balancing Acts An Inspirational Guide for Working Mothers; speaker; actress

"... will benefit every female entrepreneur who has talent, creativity, and drive. I wish this was available when I started..." -- Marjorie Brody, MA, CSP, CMC; president, Brody Communications Ltd., Jenkintown, PA; author, Professional Impressions... Etiquette for Everyone, Every Day

"... will forever change your life! You'll learn hundreds of cash-producing marketing ideas and strategies to blow away your competition." -- Andrew S. Linick, Ph.D.; founder, Copywriters Council of America--The best creative freelance talent for the right price

"An eye-popping life lesson on every page. It's fun to read, shockingly incisive, and extremely enlightening whatever your gender." -- Jay Conrad Levinson, author, Guerrilla Marketing series of books

"These 307 Awesome Money-Making Strategies will ignite thousands of sizzling ideas for success-bound business owners." -- Tami DePalma, partner, MarketAbility, Inc.; coauthor, Maximum Exposure Marketing System

"This book is a must for all women starting and building businesses. Wish I had it as I began!" -- Dottie Walters, author, Speak & Grow Rich, Selling Women and Never Underestimate the Selling Power of a Woman

"Why would you even think about marketing a business without a recipe when you wouldn't cook without one?" -- Raleigh Pinskey, author, 101 Ways To Promote Yourself

From the Publisher
Bold New Book Reveals Secrets to Business Success

Nice girls might finish last but it won't be long until brazen hussies rule the business world! So says marketing expert and author Marilyn Ross who makes no apology for her belief that it's time for the women entrepreneurs of this country to learn to "kick butt." We are pleased to be publishing this revolutionary book.

In her new book Shameless Marketing for Brazen HussiesTM: 307 Awesome Marketing Strategies for Savvy Entrepreneurs, Ross relates how women-owned firms are transforming the business culture of yesteryear. "Female entrepreneurs are already an acknowledged force fueling today's economic prosperity," she writes. "Women across America are discovering practical, profitable ways to make themselves uniquely competitive . Don't just compete create!" Ross herself is a successful entrepreneur who consults and speaks about marketing and promotion, and owns and operates a successful book marketing business.

As of 1999, there were 9.1 million women-owned businesses employing 27.5 million and boasting $3.6 trillion in sales. And by 2005, it is projected that 50 percent of all companies will be owned by women. Ross the award-winning author of 12 previous books hopes to fuel the creative fires in these "Sassy Lassies" with her guide's innovative and time-tested tips for successful business startup and improvement.

Women, Ross writes, have many qualities that translate beautifully into the business world: They are nurturing, emotionally supportive, good listeners, intuitive, have refined organizational skills, and are as "tenacious as a pit bull" when it comes to something that is important to them. Their only limitation is their own expectations.

In Shameless Marketing for Brazen HussiesTM, Ross offers strategies from the get-go of starting a business choosing a name, logo, site of operation to quick and easy marketing ideas (Telemarketing? Yes, Nice Girls Do touts one chapter), to media tips and the psychographics (formerly known as demographics) of potential customers. You name it, she addresses it.

This is not a recap of one woman's success story. Rather, Brazen Hussies shares accounts of the professional achievements of women in various walks of life with all types of businesses, from home-based to corporate. It gives simple, doable ideas for everyone, even the gender-secure man who is not afraid to bypass the occasional tongue-in-cheek testosterone-bashing verbiage in his pursuit for corporate success.

The book is helpfully divided into five sections with pertinent topics such as: "Empowering Marketing Maneuvers" and "Out of the Box Thinking," each with whimsically illustrated identifying chapters and beneficial sidebars and visuals many of which should be laminated and treasured for future inspiration. In the back of the book is an invaluable section of "Sources and Resources Packed With More Power Than a Protein Bar."

"This book is for new startups that need guidance on how to push the envelope all the way to the top," Ross emphasizes. It also offers a fresh perspective for veteran entrepreneurs and professionals.

Shameless Marketing for Brazen HussiesTM: 307Awesome Marketing Strategies for Savvy Entrepreneurs is a must-read that removes all of the reasons businesswomen use for not breaking through the glass ceiling of equal pay and opportunity.

From the Back Cover
Discover 307 awesome, impudent money-making strategies that work!

This revolutionary book has 20 informative, inspirational, irreverent chapters to help women business owners be more successful. Whether you are a female entrepreneur, a professional woman climbing the corporate ladder, or a woman (or man!) dreaming of starting your own company, you've got to have this book. Combining estrogen and entrepreneurship isn't a fad. It isn't a trend. It's a revolution! By 2005, fully 50% of all American businesses will be owned by women.

Gutsy ideas for femme fatales, grande dames, and wonder women abound here. The material covers everything from generating free publicity (then truly profiting from it) to advertising on the cheap from forming strategic alliances to capitalizing on nontraditional sales channels. þ Hundreds of helpful Web sites put you on the cutting edge þ Personal stories of successful women business owners encourage as they enlighten þ The perfect tool for new startups with more moxie than money þ Ideal for veteran businesses and professionals who need fresh marketing insights þ Reveals how to affordably find and boldly impress new prospects, sell more to existing clients or customers, and make your bottom line blossom. By marketing guru Marilyn Ross, who was dubbed a "trend tracker" by Entrepreneur magazine. She has written 12 previous books. Soundview Executive Book Summaries selected one to be among the 30 best business books of the year; another was picked up by Quality Paperback Book Club. Marilyn lives what she writes. Bitten early by the entrepreneurial bug, she made and sold potholders door-to-door at 9, managed in women's ready to wear at 18, and was the first woman night manager ever hired by the Mervyn's Department Store Chain. Marilyn has headed her own advertising/PR agency, owned and operated a hotel and restaurant, and co- founded a nonprofit trade association. A provocative and in-demand professional speaker, she has been a consultant and leader in the publishing industry since 1978.

Customer Reviews

Buckle Your Seatbelts, Get Your Brain in Gear, and Go!
Don't be deterred by the title and subtitle, nor by the sometimes overheated diction. (Initially, I was.) This book provides an abundance of practical strategies, tactics, and suggestions which can be of invaluable assistance to males as well as to females, to corporate marketing executives as well as to entrepreneurs. Without apologies, Ross has an in-your-face style. She wastes neither her time nor her reader's in getting to the point, nailing it, and then moving on to another point.

She organizes the material within six Parts:

I. Empowering Marketing Maneuvers

II. Illuminating Publicity Techniques for Femme Fatales and Grande Dames

Note: As I previously suggested, ignore the overheated diction.

III. "Out of the Box" Thinking -- Nontraditional Marketing

IV. Mission Possible -- Unstoppable Direct Marketing

V. Maximize Your Strengths -- More Gutsy Strategies for Wonder Women

NOTE: See previous "Note."

VI. Sources & Resources Packed With More Power Than a Protein Bar

She also includes a "Recommended Reading" section. Because other excellent books have been published since 2000, I presume to suggest several at the conclusion of this review.

Ross obviously favors a tone and diction in her writing which could perhaps (just perhaps) distract some readers from the fundamentally sound material she provides. She may seem playful at time but she is nonetheless quite serious about the importance of combining prudent speed with relentless determination to achieve what Jim Collins calls a BEHAG: a Big Hairy Audacious Goal. Only in recent years have women somehow overcome formidable barriers to achieve success in the business world, most of which were installed and then sustained by men. Today, at least 80% (and probably more) of the growth our nation's GNP has been achieved by companies with 20 or fewer employees and a substantial majority of those companies are owned by women.

This book will be of substantial benefit to those women but also to other women who need both encouragement and guidance, either to join the ranks of company owners or to expedite the progress of their careers within other organizations. I am also convinced that this book will be of substantial benefit to other entrepreneurs, male or female, who also need such encouragement and guidance. I urge those who share my high regard for this book to check out the Customer Reviews of the works identified by Ross in the "Recommended Reading" section.

Here are other works which should also be seriously considered: Beemer's Predatory Marketing, Catalyst's Advancing Women in Business, Jennings and Haughton's It's Not the Big That Eat the Small...It Is the Fast That Eat the Slow, Glaser and Smalley's Swim with the Dolphins, Kawasaki's Selling the Dream, Landrum's Profiles of Female Genius, Morgan's Eating the Big Fish, Breaking the Glass Ceiling co-edited by Morrison, White, and Van Elsor, Swiss's Women Breaking Through, Taylor and Archer's Up Against the Wal-Marts, and Wymard's Conversations with Uncommon Women. Amazon.com features Customer Reviews of these works also.

"Brazen Hussies" Will Jump Start Your Business Marketing
Okay, the title's a scream but when you open it up you'll find Ross' book jam-packed full of ideas that if they don't get you a little excited, well, check your pulse. As someone who's worked in advertising copywriting, public relations, marketing research, strategic planning and done a lot of sales I have a fairly extensive library of marketing books. This one is top's on my list because it takes a subject that many women unfortunately shy away from and makes it fresh, fun, easily approachable and 100 percent rock solid. A must for any woman (or man) interested in de-mystifying the process of moving products and services from you to the happy end consumer.

Shameless Marketing....
Absolutely necessary book for anyone who wants to market and promote their product. This book was soooo helpful to me that I recommend it to everyone I come across who is wishing to find fabulous websites, helpful hints and tips to save time and money, and absolutely necessary ideas for marketing. There just isn't another book as complete, except maybe Marilyn's other title, "The Complete Guide to Book Publishing"