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The Business of Gift Baskets : A Guide for Survival
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| Price: | $23.95 & eligible for FREE Super Saver Shipping on orders over $25. Details |
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Average customer review:
Product Description
A no nonsense approach to running a storefront or home-based gift basket company. Its advice covers anything from the concerns of legal issues, to customer service and creative concepts.
Product Details
- Amazon Sales Rank: #423588 in Books
- Published on: 1998-06-01
- Binding: Paperback
- 167 pages
Editorial Reviews
About the Author
Cynthia McKay, former attorney, began a successful gift basket business and oversees 340 distributorships throughout the US and Canada. McKay has been recognized as Entrepreneur of the Year, SBA Women in Business Advocate of the Year, and US Chamber of Commerce Blue Chip Winner for excellence in business. McKay is a recognized expert in business and a well known consultant to would be entrepreneurs.
Customer Reviews
A good resource
There are many books on gift baskets, how to design them, market them, etc., but I thought McKay's book was interesting and insightful certainly from a customer service point of view. Her main emphasis IS customer service, but that's what keeps her clients coming back for more. Especially with something as personal and special as gift giving; there simply isn't anything worse than a poorly put together basket or one that arrives late or not at all. I enjoyed reading McKay's methods for handling these mishaps. If you're going into the gift basket business than it makes a lot of sense to read several different books to understand how successful gift basket business owners have succeeded in this market.
Mediocre
Her tone seemed condescending at times, and the book barely touched upon set up legalities, design, and customer retention.
The message was lost in how the information was delivered in my opinion. It seems like the goodies were sprinkled between infomericals for her gift basket affiliate business.
I found Shirley Frasier's 'How to start a home based gift basket business' (3rd ed.) a much better resource.
A Must Have!
This book really helped me understand the business end of gift baskets. I have made baskets for my friends and family and wanted it to become more. Cynthia McKay has a way of making learning fun. I hope she has more books available!
