Product Details

• Amazon Sales Rank: #1871719 in Books
• Published on: 2002-04
• Binding: Ring-bound
• 271 pages

From the Publisher
Starting Your Mystery Shopping Business is now available in the third edition! We have been working hard over the past several months to get the book written and published and to produce the CD. Every time we write a new edition, I am amazed at how much and how quickly our industry is changing.

Our new edition includes plenty of information about the introduction of computer technology. In this new edition, we have included information about how the Internet has impacted the operation of a shopping company. It's hard to imagine running this kind of business without e-mail, access to websites that provide information about shoppers, and a company website.

Owners of shopping companies have formed associations to strengthen the industry.Both groups sponsor educational activities and promote networking.

Nevertheless, while the industry has grown and changed, the qualities needed by the entrepreneur getting ready to start his or her own business remain the same. You will need courage to market your service aggressively and make your initial sales calls. You will need to read and study this material, but remain flexible enough to adapt some of it to your customers and your locale. Especially in the first year, you will need to have faith in your idea and keep plugging through the months of foundation building. Starting a business will probably be one of the hardest things you do in life, but it will also be one of the most rewarding.

Judith Rappold

Judith@austin.rr.com

About the Author
Judith Rappold formed Business Resources in May 1984 to provide customer service training and consulting services to rapidly growing organizations. Shortly after forming the company, she developed a customer service evaluation (mystery shopping) system. Her company has designed service evaluation programs and performed thousands of evaluations for private corporations, government, and non-profits.

Ms. Rappold has authored two books on service evaluation, Starting Your Mystery Shopping Business, which is in its third edition, and Get Paid to Shop: Opportunities in the Mystery Shopping Business, which is in its second edition.

Judith is a founder of the International Association of Service Evaluators, an organization devoted to professionalism and quality improvement in mystery shopping. She has instructed and developed programs at the University of Texas, Austin Community College, and Baylor University.

Customer Reviews

My right hand for my business!!!!
I bought this book a few years ago. I still use it on a very regular basis in my business. It is open on my bookshelf, as I needed to refer to it for a project I am working on. It has a wealth of vital, to-the-point information. There is no hype, just straight forward, solid information.

A Smart Investment!
This manual is a definite asset for anyone determined to run a successful mystery shopping company. The sample formats for various reports will save me hours of set up time so that I can get right to work. Judith touches on everything from marketing strategies to tracking work in the office. The included CD is a great addition. A smart investment that will pay off quickly when put to use!

Starting Your Mystery Shopping Business
If you are serious about setting up a Mystery Shopping business of your own, this book will guide you through the steps you need to take. I couldn't imagine starting my business without the help that Judith Rappold has provided by writing such a thorough 'how to' book.