Product Description

With the over 50 at-a-glance pricing charts that this smart companion offers, photographers are sure to tailor their pricing to any sales or licensing situation, including new media and niche market deals. Plus, this classic trade reference tool provides a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more.

PRICING PHOTOGRAPHY enables photographers and photography buyers to * know which fees and expenses may influence the price of a picture or licensing deal
* structure prices to fit any type of market and usage
* respond to offers/demands professionally and from a position of strength
* define prices in a way that guarantees long-term profitability
* negotiate with an understanding for the other side's needs and goals
* create up-to-date model releases, contracts and other legal documents, based on the legal forms included in this book.

Product Details

• Amazon Sales Rank: #57740 in Books
• Published on: 2002-01-01
• Number of items: 1
• Binding: Paperback
• 160 pages

Midwest Book Review
Written by successful freelance photographers, Pricing Photography: The Complete Guide to Assignment and Stock Prices is an essential resource for photographers, art directors, and graphic designers explains how to price and negotiate both assignment photography and stock photography. Included are extensive and detailed pricing charts compiled by the authors. Pricing Photography concludes with pricing guidance for photography buyers, who will also find this information indispensable.

Light and Shade
This book provides the latest tips for negotiating both assignment and stock prices. It is the definitive guide to determining what your photography is worth and getting a fair price for it, including pages of detailed pricing charts, as well as a current chapter on the latest opportunities in electronic media and the new cyber-markets

Stock Photo Report
This book is nicely written, and sets out its advice and its assignment and stock pricing information for the U.S. market with great clarity

Customer Reviews

Crucial
I can't encourage you enough to know the information in this book. There are even forms in the back for you to use when billing people. The last time I brought my invoice to someone they responded about how professional it was. Read this before you start making mistakes that will become very costly to you and your business!

great resource
This book was invaluable in the pricing process. It includes guides that most other books of this kind do not. For example, guides for how to calculate your annual overhead in order to take it into account with the pricing of every job. Great book, and I'm sure it will come in handy when it comes to pricing stock images.

great book
The only book you may ever need in general stock & assignment photography pricing. This is my conclusion after buying several books. Other books discuss the business but left the pricing. So this topic become "mysterious" for most photographers starting their business. Well thought and the authors are not afraid explaining their ideas in details. Very useful and serves as reference whenever you need it.

For specific subject combine with other book. E.g for nature photography business, combine this book with John Shaw's Nature Photography Business.