Product Description

With the over 50 at-a-glance pricing charts that this smart companion offers, photographers are sure to tailor their pricing to any sales or licensing situation, including new media and niche market deals. Plus, this classic trade reference tool provides a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more.

PRICING PHOTOGRAPHY enables photographers and photography buyers to * know which fees and expenses may influence the price of a picture or licensing deal
* structure prices to fit any type of market and usage
* respond to offers/demands professionally and from a position of strength
* define prices in a way that guarantees long-term profitability
* negotiate with an understanding for the other side’s needs and goals
* create up-to-date model releases, contracts and other legal documents, based on the legal forms included in this book.

Product Details

• Amazon Sales Rank: #21776 in Books
• Published on: 2002-01-01
• Released on: 2002-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

Features

• ISBN13: 9781581152074
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
Written by successful freelance photographers, Pricing Photography: The Complete Guide to Assignment and Stock Prices is an essential resource for photographers, art directors, and graphic designers explains how to price and negotiate both assignment photography and stock photography. Included are extensive and detailed pricing charts compiled by the authors. Pricing Photography concludes with pricing guidance for photography buyers, who will also find this information indispensable. -- Midwest Book Review

From the Publisher
Today’s Tough Photography Market Demands Top-Notch Pricing Skills

Good pricing skills are always an important ingredient of business success, yet in a lagging economy, they are even more crucial. When budgets are tight, photographers need to handle their pricing with more flexibility than usual, and a lot more creativity is required when negotiating with clients. Few photographers, however, master both skills, and many have no access to accurate market prices that they can base their quotes on, say Michal Heron and David MacTavish, authors of the widely used reference work PRICING PHOTOGRAPHY. In the freshly updated version of their classic pricing guide, they provide photographers with these three essential keys to successful pricing and negotiating.

From the Inside Flap
“An excellent and comprehensive guide to pricing photography. . . . From a survey of pros and stock agencies across the country, it offers a comprehensive listing of stock prices for uses ranging from a magazine ad to a mug, and just about everything in between.” —Photo District News

“This valuable book not only provides guides to what other photographers may be doing, it explains, in detail, how you should be pricing your own stock photos and developing you own assignment fees. After all, we’re in business to make money, not to be starving old artists. . . . This is an excellent tutorial, for newbies and established professionals, to developing fee structures, stock prices, and negotiating strategies.” —Thom Bourgois, photography writer, talentx.com

“Heron teaches photographers how to systematically build the exciting, cutting-edge portfolio that advertising, corporate and editorial buyers are looking for.” —Photographic

Customer Reviews

Title and abstract are misleading
When I bought this book, I was looking for info on how to price a photo assignment for sale. The title and short abstract of the book led me to believe this would be a great reference for my purposes. However, when I got the book, the first few paragraphs pointed out that its focus was on assignment stock photography, not for pricing photo assignments in which the finished prints are to be sold to individual clients. If I were submitting stock photos to publishers, it would be a great reference for me. It gets 2 stars only because it didn't suit my purposes at the time.

Gold mine of information
I'm a professional photographer so I have experience in pricing, but until I read this book I didn't realize how much more there was to learn. I have picked up a lot of subtleties in negotiating techniques which has given me increased confidence in dealing with clients. Another plus for me was the language rights section. By using the careful, precise language when writing an invoice I am now avoiding some pitfalls in the permissions I grant to clients. The pricing charts are a great reference so I can see where my rates fall in comparison to the national average. Sometimes I even show the price charts to my clients so they can see what a good deal I'm giving them! The book is a gold mine of information -- all spelled out in photographer-friendly language.

A Bible!
This is a must-have for those trying to start or run a photography business. Tells you how, not just what, to charge. Gives you words to use when negotiating assignments and stock sales. I wish more photographers would use this book. I also recommend it to my clients.