Product Description

China's economy, despite recently weathered challenges, continues to prove attractive to foreign investors, expanding businesses, and entrepreneurs seeking global opportunities. This handbook has been written for anyone with an interest in doing business in China, including the consultants and specialists who work with global companies, but it is far more than an introduction to the Chinese market. Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings out the nuances in everything she writes about, e.g., the distinctions among Chinese in income, target market, and geographic region. She demonstrates how Western notions of market segmentation, for example, may be fatally flawed when applied indiscriminately to the same demographically selected categories of Chinese consumers. Investing in China is not some "get rich quick" scheme. Only those who take the time to fully and thoroughly understand the Chinese market, and how that market is likely to interact with their products or services, will demonstrate the patience necessary to achieve success.

Product Details

• Amazon Sales Rank: #958407 in Books
• Published on: 2004-08-30
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 256 pages

Review
“This handbook provides a thorough overview of conducting business in China and will be a valuable resource for managers, investors, and consultants as well as academics and advanced students. Highly recommended. Upper-division undergraduate through professional collections.”–Choice

“The book's ability to combine both "hard" and "soft" information in mutual support means that the business practicioner is well equipped with the Chinese roadmap to success.”–Journal of Asian Business

“This book provides a detailed picture of today's China as it actually is, based on fact and experience. It shows why going into the Chinese market is not only important, but a success-oriented move, and it explains why one should not wait for political or humanitarian changes, which may not occur in the way the West is expecting. It is a handbook for investors, managers, entrepreneurs, consultants, and specialists.”–Abstracts of Public Administration, Development and Environment.

About the Author
BIRGIT ZINZIUS is a leading international consultant on business and management in Asia, especially China, where she lived and teached for several years. She is the founder and Managing Director of the Seminar for Intercultural Communication and International Management, and has published various books about China, its business and culture.

Customer Reviews

Comprehensive and Informative
This is an excellent book on marketing, management, and working in China. Informative, up to date, and useful, including for people with long-term experience in Asia.

Great business guide for China
I have been living in China for years, working in textiles. After reading the book, I now much better understand many of the problems I had, and I wish I would have been able to purchase such a book earlier. It offers great examples of successful business practices and management in China, but also a broad range of pitfalls and mistakes and how to avoid. Particularly I like the lists and tips, which give helpful summaries for important topics.
This is a book I have been waiting for some time. A good summary of a complex topic, and highly recommendable for foreign managers that have to go to and work in China.
Merci!

Great Guide on China Business
A useful and down-to-business book on the new economic giant - China. The cultural, economic, social and managerial wealth which the book covers about business in China is professional, broad, and very applicable. I knew China is growing, but I did not know to which extent, why, or even how to participate. The author does not only describe the current situation in China, she also gives a very good insight into the mentality of Chinese, their business attitude, and how to face Chinese in countless day-to-day business situations. A very good introduction and also an excellent companion for any business trip to China, including for experienced China-travelers. The book is informative, detailed and captivating, and I recommend it for anyone interested in China. - far beyond the business.