Product Description

Noted sales trainer, Stephan Schiffman, succinctly describes 25 effective sales strategies that will build your customer base and increase your sales. This will boost your communications, planning, knowledge, rainmaking, visibility and confidence. a wonderful tool for new salespeople who must first learn the basics of selling, and for any established salesperson who needs a refresher!

Product Details

• Amazon Sales Rank: #26000 in Books
• Published on: 1994-06
• Number of items: 1
• Binding: Paperback
• 130 pages

From AudioFile
Expert selling involves more than working hard to understand customer needs; it also requires a sophisticated combination of having empathy for the customer's business challenges and staying alert for opportunities to move relationships forward in the sales process. Schiffman's convincing lesson is easy to absorb and remember. Each section is fine-tuned to explain a specific idea. Much of the message involves the mechanics of being considerate, efficient, energetic, and available. Michael Ferreri has a relaxed confidence that make listeners believe in the author's advice. Ferreri's delivery and the author's concise writing are respectful of listeners' time and deserving of their attention. This production is an essential tool for sharpening one's sales approach and becoming more focused on results. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine

Review
Schiffman is a great source of practical, real-life, results-oriented insights. --Patricia C. Simpson, VP, Chemical Bank

Mitch Siegel, Vice president of Trading, Quick & Reilly
"Excellent and useful techniques to establish, expand, and maintain relationships...and generate sales

Customer Reviews

Not terrible, not fabulous - a good kickstart
This book is more like an oversized pamphlet. It has about a 6th grade level of language and I read it in a couple of hours. Chances are, you know the information already. You know that you need to look and act professional, call people back and make sure you aren't trying to sell a grand piano to a pauper.
This book is less helpful for those of us who work selling *a* product. It's less helpful when you, say, work in general retail. That's not to say it's awful... you just need to be a very abstract thinker to apply it.
The thing that turned me off about the book was the tone of the language. The language was unusually aggressive and I felt like I'd been beaten up by the time I finished. I appreciate directness, but I definitely got the feeling that this book was transposed from speeches. The problem with that is what works in colloquial speech does not work well in writing. Written language gives one the opportunity to expand in detail on one's ideas. The writer did none of this.
In the end, if you are new to sales and are in a hurry for a kick start, this book is fine.

Informative help for all
No matter what you're selling, from Girl Scout Cookies to commercial real estate, the information in this small but powerful book will help you "do it better".

Chock full of practical information, it shows what separates successful salespeople from the ordinary, and provides enough motivation for anyone to do the same.

It would be a welcome addition to any sales library.

The 25 Habits of Highly Successful Salespeople Has a Bad Habi
This book has a bad habit of being weak and juvenille. Very weak and ordinary.
GH