Product Description

The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.

Do you have a blog? Does your business? It’s not too late to get started. Written by a well-known blogging expert and evangelist, Blogwild! walks would-be bloggers through the entire process and shows you just how easy it is to get up and running. More than just Blogging for Dummies, this humorous and indispensable book includes:
• a brief history of where blogs came from, where they are now, and where they’re going
• eight keys to a successful business blog
• everything you ever wanted to know about blog software
• the latest trends in multimedia blogging with audio and video
• five necessary elements of your blog’s persona
• and lots more!

With Blogwild! you’ll discover that wildly effective blogging is within the reach of every business.

Product Details

• Amazon Sales Rank: #226369 in Books
• Published on: 2006-04-06
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 192 pages

From Booklist
Merriam-Webster's Collegiate Dictionary named blog the word of the year in 2004, undoubtedly because of the enormous impact on the presidential election that year. In case you've been asleep since then, blog is short for weblog, an online diary where the blogger shares her opinions with the world, discusses personal interests, rants on politics, or just logs in the events of the day. Creating a blog is extremely easy, and you don't need a web designer or any knowledge of HTML code. Wibbels compares the features of several popular bogging sites and provides a tutorial on creating and maintaining your blog. Of course, if there's a new technology out there, someone will figure out how to make money with it, and Wibbels shows businesses and entrepreneurs how to use the photosphere to effectively market and promote their enterprises. Wibbels describes it as "effortless marketing," and it's a friendly way to reach your target audience, as opposed to spam. Wibbels shares his knowledge of blogging at his Easy Bake Weblogs seminar at http://www.easybakeweblogs.com. David Siegfried
Copyright © American Library Association. All rights reserved

From the Back Cover
"Blogwild! is about the future-your future. If you're a small business owner and want to stay competitive, start blogging now. Wibbels has served up a user-friendly (and fun) guide that even my grandmother could follow! It's going to be the definitive book on blogging."
-Michael Port, author of Book Yourself Solid

About the Author
Andy Wibbels is a blogging evangelist and entrepreneurial trainer who created easybakeweblogs.com, a popular blogging resource. He conducts Web seminars and runs the Coachamatic blog for executive and personal coaches.

Customer Reviews

Good start for blogging novices willing to use TypePad
This short book is a very clear and easy read; just about right for blogging novices seeking a quick introduction to the basics. The pages are written in "sound bites" for the busy non-tech professional, in lucid language, with no padding. You get just the facts needed to get your business blog set up, from idea to reality, in a reading that should not take more than one afternoon.

My major beef with the book: the author's single-minded focus on Typepad as a blogging platform. What about Blogger and Word Press? Exactly *half* of this book reads like a how-to manual for TypePad.

Although I understand this is the author's choice and probably the blogging platform he is most comfortable with, nowhere on the jacket blurb is TypePad mentioned. I would like to have known this if I was buying the book! What if I already had the start of a WordPress blog and wanted to know how to develop it? Half this book, short enough already, would be wasted cash for me. I find this a bit disingenuous on the part of the publisher.

I would recommend this book only if the blogger-to-be wanted a step-by-step description of starting a blog from *scratch* on Typepad.

For people already owning a blog, the book is just a bit too remedial. For the price, there are other books for the beginning blogger that should prove more useful and take one beyond the baby steps offered here.

Precision Bluing's Wild Review!
While this book was well written and very clear, it perhaps should have been titled "Typepad 101". I had purchased this to learn how to better use our business's blog "Journal Entries of an Online Entrepreneur" on Wordpress, but was able to apply very little of the information in this book to our own blog.

I'm not saying you shouldn't purchase this book, but I am saying that you should only purchase it if you are interested in learning how to use Typepad because that is the only platform taught~

Jennifer Smith
Precision Bluing

Blogwild
Andy put together a great book on blogging. I am challanged when it comes to these things and Blogwild paints a clear easy to read and follow guide. Not just the nuts and bolts but all the intricate keys that are important to business.