Great book on localization and globalization.

The sales methodology that I was trained on. I believe it is the best for selling services.

A must read to understand branding and positioning.

The bible of globalization.

Every small business owner should read this book.

Great tools for planning sales and marketing strategy.

Great tool for partners and colleagues to understand each others strengths and use them to each other's benefit. Each person needs to buy one book, because the test only works for one individual.

Fantastic book about crowdsourcing. I have applied many of its concepts in my business. I particularly liked the distinction between cooperation, coordination, and collaboration.

Contrast this book with Supercrunchers. Nassim Nicholas Taleb makes a great case using philosophy and statistics that history is actually driven by the improbable.

Clotaire Rapaille cracked the code of consumer behavior and how to communicate effectively with them. The author reduces concepts like family, food, beauty, sex, home to one-word codes that help marketers better craft their messages. Particularly valuable for me was the discussion of how other cultures (French, German, British, Japanese) see things differently.

I couldn't put this book down. It covers the scientific data of how the brain works and how we process information to make decisions. Then it teaches you how to use what you learned in your day-to-day decision making. I like a quote by Colin Powell: "First tell me what you know. Then tell me what you don't know. Then tell me what you think. These are 3 different things."

This book goes together with "How We Decide" by Jonah Lehrer. It's about how most of the decisions we make are based on preliminary impressions that we gain in a blink of an eye. I had lots of fun reading this book.