Product Details
Designing for the Social Web (Voices That Matter)

Designing for the Social Web (Voices That Matter)
By Joshua Porter

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Product Description

No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond

Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.

Product Details

  • Amazon Sales Rank: #8585 in Books
  • Published on: 2008-05-04
  • Number of items: 1
  • Binding: Paperback
  • 192 pages

Editorial Reviews

About the Author
Massachusetts-based JOSHUA PORTER is a web designer, consultant, and blogger who has been building web sites for over a decade. His company, Bokardo Design, focuses exclusively on the interface design and strategy of social web sites and applications. Josh also publishes the popular blog, Bokardo.com.

Customer Reviews

I lost this book so didnt read more than 1/4 of it4
I think its an excellent book
Sadly I lost it after reading 1/4 of it
He knows his subject Design for Social Web
and it was very interesting what I read
and there are good diagrams

Judy

Excellent textbook5
I used this book as one of three textbooks in a class I recently taught. This was one of two texts concentrating on social networking. (The other was Derek Powazek's "Design for Community".) The students enjoyed the easy style of the book and the case studies for what works and what does not. The book kicked off more than one interesting discussion on barriers to entry, what makes good design, and how to effectively incorporate social networking tools into a business or non-profit website.

Many of the most amazing success stories on the web are social websites4
Many of the most amazing success stories on the web are social websites (youtube, myspace, facebook, flickr etc), yet books on this topic are hard to find. "Design for Community" by Derek Powazek is one rare exception, I consider it a masterpiece, but it was published in 2001 and it's out of print. Finally we've got some fresh, up to date material. Porter benefits from extensive, first-hand, experience in the field; he has a pragmatic, practical approach to problems, he deliver valuable advice without pretending to know "the ultimate truth" (like many authors do).