 | The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
Buy new: $17.79 / Used from: $9.17 Former chief evangelist at Apple and current Renaissance man Guy Kawasaki is, quite simply, brilliant. His writing is illuminating, irreverent, and inspirational.
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 | Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $10.87 / Used from: $5.64 What does this book have to do with the web? Plenty, it turns out. Gladwell's clear explanations and examples of peoples' instant reactions to various situations is the perfect primer for understanding online user experience and why it's so important to achieve the right first impression when someone lands on your site.
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