Product Details
The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property

The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property
By Adam Jolly, Jeremy Philpott

Price: $60.00 & eligible for FREE Super Saver Shipping on orders over $25. Details

Availability: Usually ships in 24 hours
Ships from and sold by Amazon.com

19 new or used available from $48.23

Average customer review:

Product Description

The Handbook of European Intellectual Property Management shows companies how to create value from their patents, trade marks, designs, copyrights, and knowledge bases. It also offers advice to business support organizations seeking to promote their services to executives and entrepreneurs who are concerned about IP issues. Drawing on a wide range of expertise, the Handbook reveals how IP contributes to improved competitive performance and to greater value on the balance sheet, and also offers a template of "best practice" in IP management. Practical and easy-to-follow, it explains clearly the multitude of legal rights and processes involved, and it takes managers through the cycle of IP: how to create IP; how to secure and protect it; how to use yours or someone else's; and how to manage IP most profitably.

Product Details

  • Amazon Sales Rank: #1930012 in Books
  • Published on: 2007-08-28
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 434 pages

Editorial Reviews

Review
this book goes beyond a dry treatment of ip issues and provides a wide-ranging and detailed practical treatment ideal for the practitioner involved in the business of patents and innovation. gwilym roberts, partner, kilburn & strode llp, london

About the Author

Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is the Consultant Editor on several Kogan Page titles, including "The Handbook of European Intellectual Property Management "and "The Growing Business Handbook".

Customer Reviews

Not what I expected2
I was looking for a summary of European intellectual property law, and the Table of Contents on Amazon led me to believe that this book offered that. Instead, the book is a collection of articles and advertisements by leading international patent firms on topics such as how to manage your IP portfolio that are very generic and do not correspond to my interests.