Product Description

Profit from the Ground-Breaking Strategies of eBay's Top Sellers and Gain the Competitive Edge

Kick your eBay business to the next level with the market-tested methods and advice contained in this unique guide. Packed with examples and insights from over 100 top entrepreneurs, eBay PowerSeller Million Dollar Ideas reveals the creative strategies the eBay elite have used to tower over eBay's cutthroat competition and thrive in the competitive world of e commerce.

Learn how to design a successful business blueprint, acquire unique and desirable merchandise, build high-traffic auctions, and target an international customer base. Plus, get valuable, timely information on marketing your goods on non-eBay sites, attracting repeat customers, optimizing shipping charges, and protecting yourself from fraud online.

• Create a flexible, scalable e-business plan with an eye toward the future
• Locate low-cost inventory through Google, Craigslist, and trade shows
• Tailor your business name and URL for maximum impact
• Develop listings and auctions that generate high traffic
• Integrate high-impact photos, voice, music, and video clips 
• Evaluate your financial performance using eBay's new Sales Reports and quarterly statements
• Drive traffic to your listings using eBay's Keyword Program, Google AdWords, Froogle, Google Base, and the blogosphere
• Increase sales by offering free shipping and return-customer discounts
• Combat online phishing and pharming scams, counterfeiting, and identity theft
• Attract international customers with eBay UK, eMarketBytes, and overseas partners

Product Details

• Amazon Sales Rank: #278811 in Books
• Published on: 2006-10-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 312 pages

About the Author

Brad and Debra Schepp are the bestselling authors of eBay PowerSeller Secrets. They are longtime eBay sellers and associate members of The Professional eBay Sellers Alliance (PeSA).

Customer Reviews

I've been waiting for this book for SIX months!
I've been waiting for this book for SIX months!

If you read the first book by Brad and Debra Schepp (eBay Power Seller Secrets) You'll love this book, if you didn't read the first book, eBay Powerseller Secrets, I highly advise that you buy both! Brad and Debra Schepp write with an easy to read style. I feel these two books have more value than the other 40 eBay and ecommerce books I have on my shelf. I like the fact that this book delves deeper into the culture of eBay sellers than most other eBay books.

You won't find anything about the SYI form or how to list your item. This book is far more advanced and gives you insight into who the successful PowerSellers are on eBay and why, it may as well be the who's who of eBay PowerSellers. Brad and Debra are associate members of the Professional eBay Seller's Alliance, they seem to have the inside track on everything eBay. They even write for the auction industry news authority Auctionbytes.

Unlike other authors that pretend to be experienced eBay experts, Brad and Debra don't, they bring you the stories and facts from the experts in a far more valuable format that reads more like entertainment than a boring business instruction book. I do advise that when you sit down to read this book to have highlighter or sticky notes handy, the concepts fly at you and you can't put this book down, do yourself a favor and mark the spots when you have those million dollar AHA moments while reading. Instead of getting the perspective of just an author, Brad and Debra bring you the perspectives of many different sellers. Brad and Debra put some soul and personality into the book bringing wisdom from what appears to be over 100 of the top sellers on eBay.

They touch quite a few topics that are near and dear to my heart.

How to find products (the simple and cheap way)

Multi Channel Sales (Our New Mantra)

The future of listing enhancements (Free pictures, audio and even video)

Google Adwords, Froogle and Gbase.

Your eBay community and interaction with it. (Sharing with others produces returns)

Bonus section (Top 500 sellers and the top 200 fastest growing sellers on eBay)

Brad and Deb's first book eBay Powerseller Secrets:Insider Tips from eBay's Most Successful Sellers encouraged me to start my own me page and helped develop processes that I use today. They are solid no bull writers that practice what they preach, I'm sure if they wanted to , with all the information they have gathered, they could be one of the top ten sellers on eBay, but you can definitely tell when reading their books that their passion is writing about eBay and technology, they capture the soul of eBay and bind it for you. If I could only have one eBay book, this would be it.

Bursting with Million Dollar Ideas!
Fantastic book! Even better than their first Powerseller book (which was wonderful). If you are looking for creative ways to improve your eBay business, this book will set you off on a running start.

It is full of specific examples from quality eBay sellers and real world examples: search engine optimization ideas, customer relation ideas, marketing and advertising, and even selling beyond eBay. Plenty of screen shots for great visual examples.

It is very well written and easy-to-read. More importantly, it's easy to reference. At the end of every chapter there is also a wonderful "Meet a Powerseller" write-up.

If you are serious about your eBay business (or any online business), this book is a must-read. Have a highlighter ready. You'll need to use it!

Excellent book!
This is one great book! I can't say enough about it, anyone on eBay or considering selling on eBay should have this book handy! I love the ideas--some I have already put in place--the layout (love the explanation, then the "try it" section to put the idea into effect). It is in easy to understand at any level language. Buy it! The price you pay will easily be made up in sales many times over!