Product Description

7.2 million YouTube viewers can't be wrong: A provocative new way to look at the global warming debate.

Based on a series of viral videos that have garnered more than 7.2 million views, this visually appealing book gives readers-be they global warming activists, soccer moms, or NASCAR dads-a way to decide on the best course of action, by asking them to consider, "What's the worst that could happen?" And for those who decide that action is needed, Craven provides a solution that is not only powerful but also happens to be stunningly easy. Not just another "change your light bulb" book, this intriguing and provocative guide is the first to help readers make sense-for themselves-of the contradictory statements about global climate change.

The globe is warming! or The globe is not warming.

We're the ones doing it! or It's a natural cycle.

It's gonna be a catastrophe! or It'll be harmless.

This is the biggest threat to humankind! or This is the biggest hoax in history.

Product Details

• Amazon Sales Rank: #65014 in Books
• Published on: 2009-07-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 264 pages

Features

• ISBN13: 9780399535017
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

From Publishers Weekly
In 2007, high school science teacher Craven posted a ten-minute video, The Most Terrifying Video You'll Ever See, , predicting dire consequences without strong measures to stop global warming. That video attracted millions of viewers; his focus now is not "what" to think about global warming, but "how." Using clear language and charts, Craven sketches not just the cost/benefit analysis of over-reacting and failing to act, but the fundamentals of sound science. Training readers to evaluate competing arguments, he points to a number of expert sources for reliable information (American Association for the Advancement of Science and the National Academy of Sciences, National Security Agency, leading climate scientists like James Hansen). Take a measured look at the skeptics (from the Cato Institute, the Heritage Foundation, etc.), he finds that the risk of global climate destabilization outweighs the supposedly prohibitive costs ("devastating economic consequences") of implementing environmental protection measures. Craven's popular style might be better suited to the classroom-cutesy graphics, groan-worthy section heads like "Dude, Where's My Science?"-but science and ecology novices will find his approach welcome and enlightening.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"Greg Craven has written a brilliant and unique work on global warming. His innovative and intelligent approach to this controversial issue is superbly crafted. It is an important book that is a must read for those who care about our planet and future generations."
-General Anthony C. Zinni USMC (Retired)

"This book trumps most of our accounts of the global warming crisis, partly for its good humor and straightforward logic, and partly because the author has actually figured out what actions make sense. Changing your lightbulb will help a little, but changing the political debate will help enormously-and this book will get you started down that path."
-Bill McKibben, author The End of Nature

"The worst thing that could happen is that you don't read this book! Greg Craven has written a valuable primer on the global warming debate."
-Gregg Easterbrook, author, Sonic Boom

"This is a tremendous book and well worth anyone's time to read. It very clearly and concisely covers all the important points not only about the climate change situation in our moment, but how we think and decide about important issues. Anyone who enjoyed Craven's YouTube triumph "The Most Terrifying Video You'll Ever See" will enjoy unpacking that experience in this book, and for people running into Craven for the first time, you're in for a treat-he is funny as well as well as exceptionally clear, and wise."
-Kim Stanley Robinson, the Hugo and Nebula Award-winning author of The Mars trilogy and Science in the Capital

Review
"Greg Craven has written a brilliant and unique work on global warming. His innovative and intelligent approach to this controversial issue is superbly crafted. It is an important book that is a must read for those who care about our planet and future generations."
-General Anthony C. Zinni USMC (Retired)

"This book trumps most of our accounts of the global warming crisis, partly for its good humor and straightforward logic, and partly because the author has actually figured out what actions make sense. Changing your lightbulb will help a little, but changing the political debate will help enormously-and this book will get you started down that path."
-Bill McKibben, author The End of Nature

"The worst thing that could happen is that you don't read this book! Greg Craven has written a valuable primer on the global warming debate."
-Gregg Easterbrook, author, Sonic Boom

"This is a tremendous book and well worth anyone's time to read. It very clearly and concisely covers all the important points not only about the climate change situation in our moment, but how we think and decide about important issues. Anyone who enjoyed Craven's YouTube triumph "The Most Terrifying Video You'll Ever See" will enjoy unpacking that experience in this book, and for people running into Craven for the first time, you're in for a treat-he is funny as well as well as exceptionally clear, and wise."
-Kim Stanley Robinson, the Hugo and Nebula Award-winning author of The Mars trilogy and Science in the Capital

Customer Reviews

Funny, entertaining and very, very wise. Craven cuts through the confusion about global warming
I cannot recommend this book enough; it's based on a wildly popular and critically acclaimed set of videos originally aired on YouTube which garnered many millions of hits on various websites.How It All Ends (Single Disc Edition)

Greg Craven has the spark of genius in the way he cuts through all the confusing "it will, it won't, it will too!". On the one hand we have clever wordy scientists and on the other, crafty manipulative, articulate global warming deniers (Ok, I'm a little biased on this one!) and the poor ordinary bloke doesn't know who to believe in the shouting match. He/she just wants to know what's the best bet to protect their loved family and friends. They don't want to risk damaging the economy but they also don't want to risk ruining the planet that their kids will grow up in. How on earth can they decide what's best?

This book will show how you don't need to be an expert to make your own sensible decisions using the sort of ordinary risk assessment techniques that we all use when we cross the road or buy house or car insurance.

Craven basically looks at what each side in the debate is claiming and looks at what will happen if they are wrong and then shows what the consequences would be for us all. Instead of trying to work out definitively who is right, which is very difficult as shown by the many complicated books available that try to, Craven clearly shows that asking what happens if one or the other side is wrong gives a very simple, yet brilliant, way of deciding what the best bet is when deciding what to do, or not do, about it.

This "risk assessment" method might sound dry and dull but Greg is often very funny and he is a natural communicator (he's a science teacher with the gift of humour). It's rather like Carl Sagan meets Hitch Hiker's Guide to the Galaxy! You won't see the chemical explosions special effects or the funny hats featured in the videos but the book has other fun stuff too. Not to mention loads of "Dohhh!! why didn't I (or the government!) think of that?" moments.

Greg got to write this book based on the success of the "How It All Ends" videos which were in turn based on his original 10 minute YouTube video "The Most Terrifying Video You'll Ever See". A firestorm of critics descended on that one but Craven didn't give up - he used every helpful or savage critical comment to make his argument stronger. By using the power of the critical Internet crowds he is now pretty sure that EVERY counter-argument has been addressed and answered... This book goes beyond even his original "bulletproof" argument.

This just might be the very first time that "crowd sourcing" (A.K.A the wisdom of crowds) has been utilised to this extent to refine and polish an argument. The result has been called brilliant.

This is not just another global warming book. This is for everyone. It's funny and entertaining and, above all else, wise - you will say "YES!, why didn't I think of that - that is so obvious now!" as Greg cuts though the confusion and finds the light switch to clarify matters so clearly that anyone can understand them.

A valuable side effect of the risk assessment system that Craven sketches out is that the very same methods can be used in all sorts of other situations in life to make decisions where the outcome is uncertain, or if there is not quite enough info to give a 100% definite answer based on the known facts.

This book is deeper than the videos but seeing Greg in full flow is a joy that you will want to pass on to others, so I recommend you take a look at the videos too.How It All Ends (Single Disc Edition)

A Practical Framework for Climate Risk Decision-Making
We've all been inundated with the pros and cons of the global warming and climate change debate. And probably most of us are inclined to believe that the world will warm, polar bears will suffer, lawns will turn brown, and cars will get smaller. The breezy hillsides will become populated with windmills, the southwest desert will host large solar-thermal farms, our utilities will watch our energy use through smart meters, and new power transmission lines will link wind and solar power to our population centers. All this change will happen to run our electric cars, our virtual meetings, our air conditioning, our refrigerators, and our wide-screen televisions. That doesn't sound particularly disrupting, just a little expensive. Between that and a health care solution, we will be set for the 21st Century.

Not so fast Bubba. Have you really taken a look at the assumptions you are making and how you arrived at you conclusion? For most of us, I suspect our thinking is,

`Yeah, we may get warmer but the jury is still out on how bad the impact might be even if we could do much about it. And I can hardly afford my mortgage, my health insurance, my car payment, the college tuition, my tax bill, my (taxpayer) share of all of these under-funded pension plans, and the occasional vacation to Yosemite or the Grand Canyon the way it is. I think I'll pass on most of these expensive carbon-footprint reducing actions.'

Global warming is not yet `in our face' - real, ugly, and frightening - so it is easy to discount the need to `really' do something about it. Something that takes conscious decisions that reduce the choices we thought we would be able to make like buying that useful SUV, acquiring that 52" LED flat panel HDTV, investing in that continuing education tuition, or expanding out of our cramped home as the kids start arriving. It's all due to a biological fault in this phase of our evolution. In the last 10,000 years our `fight or flight' quick reaction mechanism has become less and less essential to our survival. Instead, it is becoming more important to exercise longer-term planning skills that have emerged over the last thirty years. These skills include scenario planning, risk-reward analysis (expected value), real options, and systems thinking. Unfortunately, these are not nearly as natural and persuasive and suffer unexpected `long tail' effects as opposed to clear `in your face - fight or flight' decision-making.

Greg Craven addresses our shortcomings for effective long term planning to protect ourselves and, more importantly, our children and their children. He has used his own experience in teaching students about physics and chemistry to engage them in refining his `rational decision' process. How to sort through all of the contrary points-of-view, focusing not on searching for what is the right answer about the extent and degree of global warming risk, but rather on what we risk if we make the wrong bet. His approach is to focus on what we control - our choices - and how to bolster our ability to think longer term by framing the arguments from pro-con advocates, weighing the credibility of various spokespersons, creating a decision matrix (what Nature does vs. what We choose to do), assessing the risk-reward, and making your choice for action or not. This approach is applicable to a wide variety of widely debated issues so becoming comfortable with Mr. Craven's approach has benefits well beyond your global warming thinking and decision making.

Of course, what we as individuals do on these global community issues only has a significant impact if all of us join in. So ultimately there is the need for a social movement to create a `tipping point' for effective action. This is necessary to develop enough support to reach that "angle of repose' in which a small additional nudge creates the positive social feedback to generate self-sustaining behavioral change to deal with global warming risk - in time - to anticipate and overcome the inherent delayed responses, massive momentums, non-linear tipping points, and feedbacks in the global climate system. Mr. Craven's framework will help the proactive reader create their own story on what to believe and how to respond to these real challenges that shape our future.

An excellent primer on critical thinking and scientific debate

*Disclaimer - Greg is a good college friend, so I am in no way objective in this review . He's no newcomer to the debate, though, and has been passionate about this topic since the late 80's. I remember talking Peak Oil late into the night on more than one occasion.*

That said - the strength and value of this book is not just in its parsing of the climate change debate and its permutations. It is as an excellent primer for the layperson on critical thought, the scientific process, and understanding how to look beyond the sound bites and understand the perspective of the various parties making arguments on both sides of the issue. These elements are as important, or more important, than the main thesis of the book as it helps us be better, more educated, and thoughtful citizens. These tools that Greg presents can be used in a wide variety of arguments and issues that we approach.