Product Details

• Amazon Sales Rank: #2565 in Books
• Published on: 1996-01-01
• Number of items: 1
• Binding: Paperback
• 272 pages

Customer Reviews

Good but should be updated to this decade business models.
Good book but focuses too much on direct marketing and the technology section should be updated.

Dan Kennedy's ideas still work
Some people may make the mistake that since Dan Kennedy wrote this book several years ago that the information is dated. Actually the principals are timeless.

6 months ago I created a direct mail campaign to raise money for the Purdue Women's Air Race Team. I followed his exact instructions on page 119 and raised more than enough money needed for the team. Not only did what he say still work, we had people writing in notes saying to leave their names on our mailing list because they loved getting the mail.

I have used Dan's advice for over 15 years. Of all the books he's written, this is my #1 favorite. It has been highlighted, dog-eared, and referred to time and time again.

Creative marketing steroids
If you run a business, would like to run a business, or are doing anything related to selling a product to someone, you should buy this book. It's got hundreds of inspirational gems inside it, and you can apply thier creative solutions to your problems.