Product Description

Make Every Decision Your Best Decision

Executives rate decision-making ability as the most important business skill, but few people have the training they need to make good decisions consistently.

Becoming a good decision-maker is like training to be a top athlete: Just as the best coaches use training methods to help athletes develop proper techniques and avoid mistakes, Dr. J. Edward Russo and Dr. Paul J. H. Schoemaker have developed a program that can help you avoid "decision traps" -- the ten common decision-making errors that most people make over and over again.

Dr. Russo and Dr. Schoemaker have improved the decision-making skills of thousands of Fortune 500 executives with this program. Now you can use their decision-making techniques to make sure that your last bad decision was your last bad decision.

Product Details

• Amazon Sales Rank: #49071 in Books
• Published on: 1990-10-15
• Number of items: 1
• Binding: Paperback
• 304 pages

Customer Reviews

Excellent book on decision making
This book discusses ten common errors that people make in decision making, and how to avoid them. When I first saw this title, I was not that interested, because I wanted a book on how to make decisions, not on the errors that people make. After reading it, I find the information to be very useful and practical. This is one of my all time favorite books, I go back to it every so often, and even after reading it a few times I find myself making some of the errors that are discussed in the text. Hopefully I don't make as many as I used to! I know the ideas in this book have been a very substantial help in improving my decision making process, and I am getting better as time goes by. Very highly recommended!!

I loved this simple book about the process behind good decisions
I write about scientific careers, and one of my favorite books is Decision Traps. I recommend this book to anyone who is facing a major career decision, and who would like to separate the emotion from the facts in the decision process. Too often we cloud our decisions with personal feelings and ill-conceived "rules of thumb." This book will help you eliminate decision shortcuts which traditionally DON'T lead to the best answer. It worked for me in my personal life as well. Really helps you understand how your mind works.

Practical and Insightful, In a newer version
I read this book as part of a class in graduate school, and I found it to be quite practical, not only providing insights into ways that decisions can go wrong, but also steps that can be taken to reduce biases in your decisions due to errors in the process, although some of the strategies can only be effectively implemented at the organizational level.

I consulted this book because it was in two different bibliographies, one from my professor's notes, the other from Plous' book, "The Psychology of Judgment and Decision Making." What I didn't realize until after I had read this book was that it has been updated and reissued under a different name, "Winning Decisions : Getting It Right the First Time." If I were buying it again, I would order the newer version.