Product Description

GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!

Milo Frank, America's foremost business communications consultant, shows you how to:

* Focus your objectives

* Utilize the "hook" technique

* Use the secrets of TV and advertising writers

* Tell terrific anecdotes that make your point

* Shine in meetings, question-and-answer sessions, and more!

Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!

Product Details

• Amazon Sales Rank: #44261 in Books
• Published on: 1990-04-15
• Number of items: 1
• Binding: Paperback
• 128 pages

Review
Jim Lindbergh

Corporate Group Vice President, Dart Industries

Milo Frank is a communications genius. His book can catapult you to a whole new level of success.

Charlton Heston

Communicating may be the most important skill the human animal possesses. Milo Frank's book tells how to do it well and succinctly...which means well.

Review
Charlton Heston Communicating may be the most important skill the human animal possesses. Milo Frank's book tells how to do it well and succinctly...which means well.

About the Author
Milo Ogden Frank is a nationally acclaimed authority on communications skills and strategies. His proven techniques have brought him success in an extraordinary career as an actors' agent, Director of Talent and Casting for CBS Television, a writer-producer of feature films at MGM and independently, vice president in charge of production for Cinerama. He is also a many-yeared veteran of communications skills seminars for business and politicians, a lecturer, and the only American working in his particular area with Chinese, Japanese, Indians, and Malaysians in South-east Asia. Mr. Frank and his wife live in Beverly Hills, California.

Customer Reviews

Somewhat useful
The book had some useful suggestions, and the author provided many examples that he himself has used. But with these suggestions it seemed like the author was showing off and bragging more about how he persuaded people than focusing on the lessons of communication. Natuarally how we speak can and does have an influence on people. I see that as a separate topic. I wanted a book that could help me summarize my thoughts so I can communicate them more succinctly.

Quick Course to a Valuable Lifelong Skill
I found this audio disk by accident at a store one day, and can comfortably say that it has paid for itself 10,000 times over in real dollars.

Milo Frank's program will teach you how to come up with a hook that will grab your listener's attention right away, and how to come up with a powerful, quick-and-to-the-point, attention-grabbing 30-second presentation.

After listening to this CD, I modified my business development techniques so they include a hook in the first five seconds, and have an intro statement that last no more than 30 seconds. My cold calling results have increased enormously.

This will take you less than an hour to listen to, and teach you a skill that will be with you for the rest of your life. I recommend it to everyone, especially people in sales. Anyone looking for a job should also listen to this (I have a free executive job hunting advice website - www.JobMagician.com - and recommend on it that job hunters use Milo Frank's techniques.

Job Magician

Excellent Book
This book is excellent. It came fast, and it held my attention from the moment I opened it. I had already been implementing some of the techniques naturally because I am a very direct person but this book definitely outline some key elements and will help the long-winded business person. Regardless of the approach you decide to use, you always want to be tactful and present information in such a manner that the other party will hear you. This means taking out your emotions about a manner, and replacing it with compassion if needed.