Product Details
Creating You & Co.: Learn To Think Like The CEO Of Your Own Career

Creating You & Co.: Learn To Think Like The CEO Of Your Own Career
By William Bridges

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”Stop looking for the right job,” career couselors now tell us. ”Start thinking of yourself as the head of a small business called ’You & Co.,’ and view employers as potential customers. That’s the key to a successful career.” That all very well, but how?No one is better at explaining the new world of work better than William Bridges, inventor of the term ”You & Co.” In Creating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers Managing Transitions and JobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure.Creating You & Co. provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This ”D.A.T.A.” is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your ”product” and spotting your ”market.” By the end of this book, you’ll think about your work in a new way—you’ll think like the CEO of You & Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work you’re best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn the Creating You & Co. approach to prosper in the years ahead.

Product Details

  • Amazon Sales Rank: #168707 in Books
  • Published on: 1998-10-29
  • Number of items: 1
  • Binding: Paperback
  • 208 pages

Editorial Reviews

About the Author
Formerly a professor of English, William Bridges made a shift to the field of transitional management in the mid-1970s; out of his workshops has grown a long career of consulting, lecturing, and helping others through transitions. He lives with his wife in Mill Valley, California.

Customer Reviews

Great book!5
This is an incredible inspiration and manual for taking charge of your own career. I'm afraid to let the word get out because the fewer people applying the principles, the less competition I will have. This is a must read!

A fascinating read4
The traditional organization of work, since the age of the Industrial Revolution, in which work is parceled out into permanent jobs is coming to an end, says the author. More and more, people today work on temporary projects in teams, either as part-time workers or as contractors from outside organizations. There are six fundamental forces today that are changing the way people work, says the author.

1. Knowledge work: This work is hard to divide into distinct, repetitive tasks, and usually ad-hoc project teams are more effective.
2. Technology: Information technology is making it easier for people to do their work anywhere, anytime.
3. The rapid pace of change: Traditional jobs aren't flexible enough to keep up with the rapid pace of change in today's business climate.
4. Management initiatives: New management initiatives from reengineering to TQM have created greater flexibility in companies and eroded the rigid, job-based structure.
5. Unbundled organizations: To enhance organizational flexibility, management has been breaking up the traditional, integrated organization into its component activities.
6. The baby boomers: The individualism of the baby boom generation, currently dominating the work force, has led them to seek work outside of traditional job roles.

In this changing business climate, you must find work, not a job. To find work, it is necessary to seek unmet needs and create solutions for them. Companies aren't looking for a resume anymore. Instead they are looking for a new set of criteria, that Bridges has grouped under the acronym DATA: Desires, Abilities, Temperament and Assets. In this new workplace you must position yourself as someone whose "DATA" enables you to solve problems and get things done.

If you don't create your own job, who will?5
William Bridges branches out from his work on transitions to state another fact that is so obvious, that we often overlook it. In Creating You & Co, he notes that we are each individually in charge of identifying the product our client - whether our boss, employees, or customers - need, and then providing it. If you want to feel secure about your ability to earn a living, read this and then act on it.