Product Details

• Amazon Sales Rank: #724803 in Books
• Published on: 1989-09
• Number of items: 1
• Binding: Paperback
• 456 pages

Customer Reviews

Spurred my burning interest in understanding the world's most powerful portable thinking machine located between my two ears!
This wonderful book was my first brain book that helped me to understand my learning, thinking & decision making preferences - my brain dominance, to be precise. It came with a valuable assessment tool, the Herrmann Brain Dominance Instrument. I felt very good after learning about my scored results (from the author's outfit in the United States) with the tool, which eventually allowed me to exploit my capabilities - & to overcome my limitations - in both professsional & personal terms.

The book also had an interesting story about the author, Ned Herrmann, & his amazing journey of personal self-discovery. He was trained as a physicist & worked at General Electric in a management function. Yet, he also enjoyed an active career as a performing artist - first as a singer & later as a painter/sculptor.

It was rather a thick book, printed in large format, with 400 odd pages, but it was filled with personal anecdotes, solid data, & useful charts.

I had enjoyed reading - & reflecting upon - the book very much at the time I had bought it in the late 80's. I was then working as a General Manager of a high- technology laboratory (Real Time Graphics) from Sweden, with a research focus in developing value-added applications with their proprietary real-time man-machine communication software, designated as 'EyesScream'. In reality, Ned Herrmann's book game me a lot of valuable application insights, particularly from the standpoint of cognitive ergonomics. The experiences allowed me to work efficiently & effectively with many customers.

Subsequently, I went on to acquire the author's second book, The Whole Brain Business Book, in the mid-90s. WOW, another wonderful book from Ned Herrmann! In it, the author expanded my understanding of the metaphorical four-quadrant model of the brain & its corresponding learning, thinking & decision making styles: logician, organizer, communicator, & visionary. I also enjoyed reading the book very much as I felt really inspired & empowered after learning how to harness the power of the whole brain.

In some way, the two books spurred my burning interests on a continuing quest for better understanding of the world's most powerful portable thinking machine, located between my two ears!

New twist on Myers Brigg?
Probably not even a new twist. If you want a personality test that tells you the same thing, then the Myers Brigg Type Indicator is the most recognized 'test' available. This book rehashes the same materiel that has even more scientific data and analysis backing it up.

The indicator in the book does not include the scoring mechanism, so it becomes difficult to actually use, or be of use.

This book changed my life
This book is easy to read for either hemisphere dominant people. It is extremely useful for creative group projects and your personal life. Most definently a five star, must have book!