There are lots of "networking" books out there, but none does as good a job of describing both the broad spectrum of referral-generating options available as well as describing specific, actionable, steps as Bob Burg's Endless Referrals. You'll not only learn what you "can" do, but what you "should" do when you choose to implement a referral action program for yourself.

This book opened my eyes to the marketing power of white papers. It provided a step-by-step plan for me to create a series of white papers that has helped me by building my mailing list. He shows what should be included in white papers, as well as what should be omitted briefly referred to at the end.

I wrote The Streetwise Guide to Relationship Marketing on the Internet to emphasize the importance of a content-driven, long-term, relationship view of website success. Since the so-called "dot-com bust," many have come to appreciate the importance of viewing websites as customer retention tools.

Seth Godin did every Internet marketer a favor when he wrote Permission Marketing. It provided a new paradigm for the web, one that took a long-term view of customer relationships. The only question is: why isn't everyone a Permission Marketer?

Jay Conrad Levinson redefined marketing with his Guerrilla Marketing book series, the world's best-selling marketing book series. He also redefined the rules for authors interested in creating a brand based on a title. Jay was one of the first to build a worldwide brand by inviting co-authors to partner with him on different versions of his book aimed at specific vertical markets.

An extremely well organized approach to branding that avoids the usual abstractions. Based on a few key concepts and case studies, this book provides a simple, easily-implemented program.

This classic volume is a complete course in copywriting by itself. Combine this with John Caples Tested Advertising Methods, and you have an unbearable combination.

Harry Beckwith writes with exceptional conciseness and focus. Like his other books, this is a provocative, fast read that can provide a lasting perspective for your marketing.