Product Description

This book is written for future entrepreneurs, eager to live the entrepreneurial experience; for present entrepreneurs seeking more rapid, sustainable, profitable growth; and for employees whose on-the-job performance and satisfaction will increase dramatically through entrepreneurial empowerment. The book has three objectives:  1)  to energize readers to take courageous, thoughtful steps forward to your entrepreneurial goal;  2)  to demystify the entrepreneurial process from idea to start-up to growth;   3)  to improve ther chances of success as your venture experiences growing pains.  Unique and original visual models, case studies, downloadable worksheets, war stories from Donald Trump himself, and pep talks are used extensively.  Each chapter concludes with a pep talk and specific action items which will urge you, step by exhilarating step, towards your life vision. 

Author Information:

Michael E. Gordon has had a diverse professional career in areas of science, entrepreneurship and education. He received a PhD from the Massachusetts Institute o f Technology. After twelve years in corporate research and senior management, he pursued an entrepreneurial career. One of the companies he founded was sold to a public British company.

Mike is the founder and president of The Center for Competitive Success, a consulting firm that coaches and trains executives and senior managers on entrepreneurial leadership, global corporate entrepreneurship, corporate revitalization, and strategies for competitive advantage. He is an adjunct professor at Babson College, the Harvard University Extension School and the International School of Management in Paris, as well as a faculty member of Trump University.

Product Details

• Amazon Sales Rank: #111697 in Books
• Published on: 2007-01-02
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 272 pages

From the Inside Flap
Are you ready to live your entrepreneurial dream? Trump University Entrepreneurship 101 guides you through the process step by step, showing you how to unleash your inner entrepreneur and overcome the obstacles in your way. It shows you how to identify and analyze business opportunities, select the most attractive and promising option, and get your business up and running.

Author Michael Gordon is an incurable entrepreneur who has founded five successful companies and teaches entrepreneurship at top business schools. He knows what it takes to start, run, and grow a business from the bottom up; and he knows that anyone with the drive and passion to succeed can learn the art of entrepreneurship. Now he shares his lifetime of wisdom in a single volume that covers all the bases. Trump University Entrepreneurship 101 combines the talent and wisdom of a successful entrepreneur with the business wisdom of Trump to produce a one-of-a-kind guide to entrepreneurial success.

Gordon makes it simple, explaining how a successful business is really nothing more than a money machine. You put an opportunity or idea into the top of the machine, you mix the idea up with customer value and hard work, and out comes money. There's no college degree you can get that will make you a great entrepreneur. But if you have the dedication and determination, this essential resource will show you how to build a money machine that produces sustainable long-term profit.

This book is a must for anyone who dreams of founding and owning their own business. In addition to demystifying the entrepreneurial process, it teaches you how to mobilize resources, develop a workable strategy, write a brief and effective business plan, raise money, negotiate with investors, and launch your business.

Ideal as a stand-alone primer on entrepreneurship or as a companion text for MBA classes, Trump University Entrepreneurship 101 provides everything you need to get your business up and running. If you've got the entrepreneurial itch, this book gives you the courage and confidence to take action.

From the Back Cover
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout each book are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school—experience.

In Trump University Entrepreneurship 101, you'll learn how to:

• Build your own money machine!
• Unleash your entrepreneurial power
• Find a great idea and go with it
• Develop a strategy to gain competitive advantage
• Project your growth and profitability
• Create a simple (and successful) business plan
• Master the art of negotiation
• Concentrate on the customer
• Launch your new venture!

Includes FREE Downloadable Worksheets!

About the Author
MICHAEL E. GORDON, PHD, has founded five companies and teaches entrepreneurship at universities around the world. He is an Adjunct Professor at Babson College, the Harvard University Extension School, and at the International School of Management in Paris. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.

Customer Reviews

This book may also work its inspirational magic on you!
Gordon's Entrepreneurship 101 is one of the best books I've ever read! This all-in-one business book ranges from the entrepreneur's mindset to the actions taken. It develops a series of unique frameworks, models, and tips for essential entrepreneurial "thriving forces," the forces that not only lead the entrepreneurs to be successful, but also shape their business to be promising. Through a systematic approach and interactive learning model professionally designed by the author, the book enriched me more solid skills of HOW to turn our idea into a money machine that produces sustainable long-term profit more easily. Another feature of this book I particularly like is that the various analysis tools briefed in charts and exhibits can be downloaded from the website for our personal use.

I also appreciate the writing style in clear and direct presentation, which sort of exposed me to quick digesting, to quick absorbing, to quick thinking, to quick acting, and to quick changing. The best part of this book is the "Action" section at the end of each chapter. After getting the entrepreneur's mindset and being trained to think and act like an entrepreneur, you can't wait to take actions to be a real, ambitious and successful entrepreneur!

I highly recommend this book to all my friends, business partners and the people who are reading my review: don't miss this book; this book may also work its inspirational magic on you! As a venture capitalist, I can confirm with you that the people who possess the spirit of Entrepreneurship 101 are our investment targets!

-- review written by Janice Wang

Passion to live entrepreneurship
Having studied Chemistry (and even after earning a PhD from MIT), Gordon realized that he also had two very strong passions, teaching and entrepreneurship. Where many would have given up, Gordon was pushed to reach the goals he had dreampt. From here, the reader can only hold on as he helps others realize what it is to actualize a dream, whatever it may be,and however large it may be.

Gordon takes the reader through a true journey of his own experiences with entreprenuership and it is through this magical journey that one can truly understand what it is to be an entrepreur. You read about mistakes, sucesses, suggestions, advice, tips, and what spoke to me louder, someone's own travel down their own road to find personal passion.

This guy knows what he's talking about and knows how to write. There is no question that he's passionate about what he writes, nor that you will be a better businessperson having read this book. It's a quick read that you'll want to save forever because of all the notes and tips you'll have as reference.

The book was a gift--as I don't really read Trump.

A great read for yourself and for the entrepreneur at heart in your life.

Entreprenurial Genie in a Bottle!
If you ever thought of starting your own business and wanted to test, develop and launch your idea against a variety of practical and proven market scenarios, Michael E. Gordon's Entreprenuership 101 positions you for stellar success.

Crafted in an engaging and illuminating literary style, Gordon's book and the man himself, walks the talk! As a veteran entreprenuer who broke out of the corporate confines of bureaucratic lethargy, Gordon followed the glint in his eye and built and sold a company on an idea that had all of the hallmarks of a true opportunity. What exactly is a real opportunity and how do you know if you've got one? Read the book, understand Gordon's customer model and get ready for the ride of your life! This is truly a life-changing handbook for anyone with even the slightest inclination towards entreprenuerial freedom.