 | Business To Business Marketing by Victor Hunter
Buy used from: $3.21 Great book for developing programs to KEEP customers. A "must have" for business libraries.
|
 | Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition by Robert Bly
Buy new: $29.99 / Used from: $12.39 Bob Bly is a "must have" for business marketing and writing.
|
 | The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents by Gary Blake
Buy new: $9.95 / Used from: $1.85 Too many people cannot write properly. Bob Bly can help anyone who wants to improve their writing, and in the process, improve their careers.
|
 | Positioning: The Battle for Your Mind by Al Ries
Buy new: $11.53 / Used from: $3.42 Jack Trout and Al Ries books are marketing staples. All business libraries should be required to have them. First of th Trout & Reis classics.
|
 | Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
Buy used from: $1.96 Differentiation is an easy concewpt to understand, but hard to execute successfully. Read this book.
|
 | Marketing Warfare by Al Ries
Buy new: $12.71 / Used from: $1.12 One of the most valuable- and read- books in my library. Second of the Jack & Al classics.
|
 | Jack Trout on Strategy by Jack Trout
Buy new: $13.57 / Used from: $1.93 It's Jack Trout. Read it. Learn.
|
 | The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout
Buy new: $10.10 / Used from: $0.74 Updated version of the classic.
|
 | Big Brands Big Trouble: Lessons Learned the Hard Way by Jack Trout
Buy used from: $10.79 Great stories from the front lines.
|
 | The 22 Immutable Laws of Marketing by Al Ries
Buy new: $11.40 / Used from: $2.75 One of the three Trout & Reis classics.
|
 | Building Customer Loyalty by JoAnna Brandi
Buy new: $10.95 / Used from: $5.00 More ways to keep your best customers - and keep your business thriving.
|
 | 54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World by Joanna Brandi
Buy used from: $26.99 A personal favorite, Though not a business book, it helps in all aspects of my life.
|
| Winning At Customer Retention Ways by Joanna Brandi
Buy used from: $6.95 There is no one better than Joanna Brandi at customer retention.
|
Listmania!
