Product Description

A sound and convincing business plan is an entrepreneur’s important first step in starting up a profitable business. It’s also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.

Product Details

• Amazon Sales Rank: #32280 in Books
• Published on: 2008-10-17
• Original language: English
• Number of items: 1
• Binding: Paperback
• 272 pages

Features

• ISBN13: 9780764139345
• Condition: USED - VERY GOOD
• Notes:
• Click here to view our Condition Guide and Shipping Prices

From the Inside Flap
(back cover)
BARRON’S
BUSINESS
LIBRARY

Titles in this series speak to men and women who are starting a company or managing an ongoing small-to-medium-size business. Emphasis is on daily operations as well as on analyzing problems and solving them. Examples and approaches cited in these books are based on true-to-life business situations.

Writing a Convincing Business Plan
Third Edition

A sound business plan describes a business’s operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical and business-savvy plan that can be presented to potential investors and financial institutions.

Customer Reviews

Excellent
As a CPA/Attorney who has both written and reviewed a lot of business plans, I have seen both some very good ones and some awful ones. Too often the preparers of the bad ones confuse a business plan with an offering circular, hoping to convince an unknown investor or venture capitalist to provide financial backing for their ideas. The resulting "Business Plan" is an incomplete, poorly researched, turgid description of their idea, with lots of spreadsheets attached (detailed monthly financial projections for the next ten years).

What is overlooked is the fact that a good business plan serves as a road map for the operators of a business. The process of systematically analyzing your business and stating your plans simply in writing will force you to think through how you are going to deal with the various problems you are going to face.

Like another reviewer of this book, after reading the descriptions of various books on the subject, I purchased three of them. This one is far and away the best of the three and of all those I've read in the past. It systematically takes you through the planning process (industry analysis, marketing and sales, the operating plan, the organization plan, and the financial plan) and provides useful and intelligent checklists at each stage.

If you follow its guidance, you will end up with a useful plan for running your business. And if you decide to seek outside investors, you will be far more likely to raise money.

WOW! Concise, meaty, and very readable.
I checked out a couple dozen books the first time i wrote a business plan (i like to get a lot of angles), but now i only use this one. it assumes nothing, gets straight to the point, and covers all the bases. i particularly like the bulleting, which makes it very easy to hit the main points of each section, and the questions, which focus your thinking on the critical issues and stimulate some very helpful introspection. i read a lot of non-fiction business/technical, and i have never been so impressed with a book. (and as a rule, i don't do reviews...)

Well Done!!!
I purchased three books from amazon.com and this was one of them. It is very well written. The writers are short, concise and to the point. This is a step-by-step guide in helping you write out your business plan. The other two books I purchased were thrown aside, but were of use when I needed to reference something else. Before you spend your money on other books, buy this one first and if you need additional help purchase another.