Product Description

Product Details

• Amazon Sales Rank: #6915 in Books
• Published on: 2009-05-26
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 272 pages

Features

• ISBN13: 9781593155100
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author

Customer Reviews

Another Brilliant Abraham Instant Classic
This book provides instantly actionable strategies and tactics for increasing revenue and profit with virtually zero risk. Jay Abraham has taught for years the awesome power of unconventional marketing and it's ability to produce immediate breakthroughs in sales and profit.

The stories and examples demonstrating precisely how this can be done are compelling. For example, on page 223 Abraham tells the story of a client who sold large, expensive training programs. They generated a high-volume of leads, but actually converted a small percentage to sales. By sending a simple sales letter to those who did NOT buy, and offering them an alternative program (provided by another company) at a lower price point, they generated $10,000,000 in new sales. From "dead" leads of prospects who had already said no to the main offering. A simple, brilliant, low-cost and virtually zero-risk strategy that resulted in an enormous pay day.

Another compelling example offered is the dry cleaner in Chicago Abraham worked with who turned a single store front with average performance into three highly successful locations. At that point the owner was satisfied with his profits and did not want to put in more time or effort to grow beyond the three stores. Abraham explained how his "system" for success in the dry cleaning business could be marketed to other dry cleaners in other states. The owner went on to "license" his ads and marketing system to 3,000 cleaners at $100 per month. This is the type of break-through thinking Abraham provides.

This book will OPEN YOUR EYES to the dozens and dozens of revenue and profit opportunities in your business just waiting to be capitalized on.

What makes this book unique from all of the other Jay Abraham books is that, in addition to providing breakthrough concepts and powerfully compelling examples, the Sticking Point Solution also includes key point summaries and immediate action steps at then end of each chapter. This provides a much needed bridge between theory and action.

Brilliant, compelling and highly recommended.

Everything you wanted to know about business but were affraid to ask
There is some deep dark information you may not want to take a look at in this book but the people who are your competition may do so before you and you may have to go and work for them. If you are in sales you must read chapter 3 now as either a refresher or just plain great information.
Whether your business is growing or stuck this book lays the foundation for future growth and success. The first 20 pages are worth purchasing the book for. It starts out as motivational and goes through to strategies and focuses on marketing.
If you are growing to fuel your growth you must look at your key indicators to determine where you are.
There is so much in this book I do not know where to start. The information is not just hot air or recycled old news like in most "new" business books. Some of these ideas may seem scattered but take from it what you can. Here are some of the ideas or building blocks I found in the book that I partially learned while obtaining a M.B.A and reading hundreds of books.

You will need to learn that you must be able to not only learn form others but delegate responsibilities to those who can handle them better so you can use your time for what you are best suited for.

There are more ways to pursue your business advertising and sales than what you are currently using.

Optimization vs. innovation is discussed, find what works and keep doing it, if what you are doing does not work follow a different action plan.

Change your marketing change your results, make sure that the message is there and that it is relevant and immediate for the buyer.

Know why you are doing and what you are doing it for who your client is, then build long term relationships and keep the sales cycle going.

Make yourself known and relevant to your marketplace as a purveyor of information or service that your competition can not possibly have the ability to posses.

Set the buying criteria for the sale and make sure that you are the only person that can fulfill the need.

"As soon as you open your mind to doing things differently the doors of opportunity practically fly off their hinges" It is important to not let your ego set your future.

Chapter 3 is great for a reminder for sales people Get your sales team to use consultative selling instead of memorizing products, find out how you can help if the person or company wants it make sure that they are going to use your business and not just use it for free information. Ask the tough questions nobody else is willing to answer.

Learn how to collaborate with others, you can not own or implement all of the great ideas.

Look for ideas where you can do joint ventures with companies who offer products that your clients will buy that may or may not complement your product, use your imagination and do not be afraid to ask.

Be creative in using an ethical idea to shift the way business is done in your industry like starting an association of your own.

Data mine your information to find ways or places you find from your information.

The simple key to this whole book is find your customer and sell something to them.

Have you really tried an idea, write down all of the ways that you have tried to determine if the effort was worthy.

Do not be afraid to change because your competitors are going to cut corners when they are struggling while you have devised another way to make your business grow.

You will have to read this book and find out so much more I do not know how you could be disappointed or believe that he information is not valuable. I read it in one evening because I could not put it down.

Practical, real, actionabale
There is nothing more frustrating than being stuck.

Stuck in traffic. Standing in line. Sitting on hold. Like passengers crammed into a crowded plane waiting to take off, there's often nothing you can do about being stuck. That's the worst part, isn't it? Not being able to get UNstuck. Not being able to blast through the status quo.

Take heart. Jay Abraham tackles nine "sticking points' in his latest - The Sticking Point Solution (Vanguard Press).

This guy speaks my language:

"When business shifts either up or down, individuals and companies typically take one of two actions: They either do more of the same thing or less of the same thing. But their activities are all tied to doing the same thing, as opposed to doing something different or better, something more profitable, impactful, productive, expedient and preemptive."

Straightforward, very little nonsense and packed with actual case histories from his work with real clients, The Sticking Point Solution is Abraham's manifesto on getting off your back pockets and going somewhere.

The author suggests nine areas where businesses and individuals get hung up: Not Selling Enough, Failing to Strategize, Mediocre Marketing, Crisis Economy among them. I started reading each in order and then found that I could jump around to the chapters most relevant to me without missing anything.

Each chapter concludes with bullet point reminders and a useful Immediate Action Step to help the reader find some quick success at unsticking themselves.

The Sticking Point Solution is the kind of book we need these days.