Product Description

Expert advice on how to stage the perfect event every time

"A terrific resource of information for anyone in the event-planning business." —James Spellos, CMP, President, Meeting U.

Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles – from the little details to the big picture – to make sure your business meetings and special events come off without a hitch!

Praise for Meeting & Event Planning For Dummies

"Packed with valuable information in an easy-to-use format. [It] covers all the basics for the meeting planning novice." —Diane Silberstein, President, Diane Silberstein & Associates

"A great resource book every event professional should have.... Checklist heaven! We all love our checklists, and this book is full of them!" —Cathy Breden, CAE, CMP

Product Details

• Amazon Sales Rank: #45780 in Books
• Published on: 2003-07-25
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

Review
“…an excellent book…a useful addition to any firms bookshelf…” (Reading Chronicle, 6th October 2005)

"Practical step-by-step guide to the strategies and techniques event planning professionals use to bring people together." (Leisure News and Jobs, 11th August 2005)

"…comprehensively written…simplified as much as it possibly could without losing any attention to detail…" (M2 Best Books, May 2004)

From the Back Cover
Expert advice on how to stage the perfect event every time

"A terrific resource of information for anyone in the event-planning business." —James Spellos, CMP, President, Meeting U.

Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles – from the little details to the big picture – to make sure your business meetings and special events come off without a hitch!

Praise for Meeting & Event Planning For Dummies

"Packed with valuable information in an easy-to-use format. [It] covers all the basics for the meeting planning novice." —Diane Silberstein, President, Diane Silberstein & Associates

"A great resource book every event professional should have.... Checklist heaven! We all love our checklists, and this book is full of them!" —Cathy Breden, CAE, CMP

About the Author
Susan Friedmann is President of The Tradeshow Coach, which works with national and international exhibitors planning trade shows and special events.

Customer Reviews

The perfect guide
Meeting and Event Planning for Dummies provides detailed instructions and lists and made organizing an event simple and successful. Do not be without this incredible resource.

A very good introductory book
This book is perfect for the meeting planner who is just starting in the field. It's filled with helpful hints and lists valuable web sites.

Review of "Meeting & Event Planning for Dummies" by Susan Friedmann
I purchased "Meeting & Event Planning for Dummies" by Susan Friedmann because I am researching ways of marketing and attracting people to such public events as fan conventions. Unfortunately, Friedmann's book has little to say about such matters. It does contain a lot of information for businesses who wish to schedule more specifically targeted events (such as consortium meetings) for clients or potential clients. One particularly interesting section discusses methods of identifying and scheduling appropriate speakers for such events. The book also contains information on how a business' representatives can optimize the effectiveness of their appearances at trade shows. I found the book a good starting place for such information. It is current enough to have a variety of references to useful Websites, most of which appear current. (I have not reviewed them all.) But it is most appropriate for specialized types of events (such as businesses who have a targeted and/or more or less captive audience) rather than for groups attempting to schedule more general public events.