Product Description

Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.

Product Details

• Amazon Sales Rank: #152455 in Books
• Published on: 1995-10
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

From the Publisher
Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.

From the Back Cover
An A-to-Z guide to making it in your own specialty coffee business!

Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else—learn how to:

• Get started in business for as little as $15,000
• Secure the optimum location
• Get the financing that best suits your goals
• Buy, use, and maintain equipment
• Find and deal with suppliers
• Market your espresso business with little or no capital
• Brew delicious, high-quality coffee drinks that keep customers coming back for more
• Hire and manage personnel
• And much more

Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.

About the Author
JOE MONAGHAN is National Sales Manager for Espresso Specialists, Inc. He has also operated several espresso carts in Seattle, Washington.

JULIE SHELDON HUFFAKER is a freelance writer specializing in coffee-industry subjects. Her background includes working with Starbuck's Coffee Company on public relations and retail training.

Customer Reviews

Great book for the 1st time DIY Espress Bar owner.
I am opening a Cafe in upstate NY and this is one of the books that got me going. I can't say its the BEST book on this subject but I can say that it is full of useful information provided in an easy to read format with clear explanations. I would recommend reading this book as well as others.

This book was so-so in providing information needed
Prior to reading this book, I had read "Start and Run a Profitable Coffee Bar" from Self-Counsel. I was hoping to this book would provide additional valuable information. It did have some good information but I felt that the "Start and Run a Profitable Coffee Bar was much more informative. I would not recommend purchasing this book.

Fine for brainstorming but little use otherwise.
Let's imagine you are thinking about buying that espresso stand down beside the street corner near your home. "Hmmm....wonder if that is a goldmine waiting to be mined?"

If so, this book is an adequate first step in your research. It touches a wide range of topics with a scientific, by-the-numbers approach. Therein lies the fault.

You see, entrepreneurship is not a science. It is an art. So, too, is service and great coffee!

By all means, buy of read ESPRESSO! STARTING & RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS first. The ESPRESSO BARTENDERS GUIDE TO ESPRESSO BARTENDING has to be the next book on your journey to making a living brewing great coffee.

Before you buy that espresso stand, though, get hold of RETAIL MANAGEMENT by Ron Hasty and learn why the location of that stand may, or may not, be in a good location for your target market! Bill Anderson.