Product Description

FORTUNE gets you inside. Filled with expert advice on winning in business and investing, every issue brings you closer to success. Offering practical strategies and direction, FORTUNE is a must-have to maximize results.

Product Details

• Amazon Sales Rank: #240 in Magazine Subscriptions
• Formats: Magazine Subscription, Print

Amazon.com Review
Just as Wall Street is an icon to the investment community, Fortune magazine is one to its readership, the difference being Fortune's diversified reach into the many facets of business: technology, companies, global economics, and, of course, your personal fortune. While many a narrow-focused business and investing magazine has come and gone, Fortune has grown and prospered, investing as much in content as ad space and staying in print since the 1930s. Columns include features on the marketplace, tech movers and shakers, career trends, U.S. politics, and even European business. Readers also look forward to the annually updated Fortune lists, which include the "40 Richest Under 40," "Most Powerful Women," and the "Fortune 500," an exclusive collection of companies whose employees are undoubtedly Fortune readers as well. --Mace Bainwright

Customer Reviews

Although I prefer Forbes, this is still a 'must read'
As an investment professional, I am a voracious reader of business periodicals. I subscribe to and read four major business magazines and three financial newspapers on a regular basis. In rank order among the big three, my favorite is Forbes, then BusinessWeek, followed by Fortune. But don't let that dissuade you from subscribing. Fortune is still a very valuable publication and I try not to miss an issue. What does Fortune bring to the table that still makes it so vital? Several things:

- The most in-depth feature stories among the three magazines. They are thoroughly researched and Fortune works hard to interpret the facts and draw conclusions, as opposed to just aggregating and reporting information.
- More than either of the other two, Fortune will profile prominent executives, giving you a unique window into their philosophy and how they rose to prominence.
- The investing section near the back is always decent and there's a reasonably good focus on technology, both devices and companies.

Why is it my least favorite?

- Fortune clearly has a liberal bias, with frequent articles on employee rights, racial or gender-oriented issues, philanthropic causes such as AIDS, and the general plight of the poor, the elderly, or working mothers. Nothing wrong with that, and some of these articles are eye-opening. But I mainly read business magazines with an eye toward investing, so these types of articles fall outside that scope.
- Yeah, there are too many ads and special advertising sections. It is a necessary part of the world of magazines (or else you'd be paying triple the price for a subscription). But it's still annoying.

Although they seem to be substitutes for each other, Fortune, Forbes, and BusinessWeek each provide something different enough that I see the value in subscribing to all three (and I have been doing so for a decade). If you're looking to go beyond the weekly headlines and want business-oriented articles that don't always have an investment angle, then Fortune seems to be the best bet.

Great articles, but disorganized a bit, plus too much Ads.
I am royal reader to Businessweek and Fortune. I love both, but which is better? Fortune is like the fashion magzine in the business world, and Businessweek is more news centric. Fortune always has at least 5 or 6 very interesting featured articles about people, companies, or the economy.They are always insigtful, personal (as if the writer is talking to a friend), well researched, and perfectly structured. These long essays is the core of Fortune, but the rest of the magzine, columes, personal finances and so on, aren't as good. 50% of the magazine seems to be ads, and the contents are not as tightly connected together in a clear manner as the Economist or Businessweek. That's why I think it's like a fashion magzine. On the other hand, Businessweek doesn't have articles as well written, but comes weekly and covers everything important during that week or so, which gives you a complete view of the business world. Both magazines are fasinating to read, so what are you waiting for?

Must read to stay on top of the world of business
Fortune is a must-read for anyone who needs to stay on top of the business world. I have been reading Fortune for 4 years and I try to make time to read each edition cover-to-cover. Fortune is the authoritative guide to keeping up to date on the most important events, companies, and people affecting business around the world. It's stories are in-depth, enjoyable, fascinating, and educational. One of my business school professors thought that Fortune articles were often written better than Harvard Business School case studies!