Product Description

HOW magazine's goal is to help designers, whether they work for a design firm, for an in-house design department or for themselves, run successful, creative, profitable studios. HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.

Product Details

• Amazon Sales Rank: #241 in Magazine Subscriptions
• Formats: Magazine Subscription, Print

Customer Reviews

The business of design... not design of design.
This would be a great magazine for someone who either owns thier own design business, a pro freelancer or an art director who is high up on the food chain in an agency. Not very good for an entry-level design student such as myself. This magazine is first and foremost about the business of graphic design: how to promote your business, attract and retain clients, how to deal with a team of designers.

There are very little, if any, how-to's or design theory covered in this magazine. There isnt even much in the way of showing off of good design examples. Only some examples of "best-of" works that you have to really search for, and there isnt much in the way of advanced critiques of said works.

The "Guide To Self-Promotion" special section for subscribers was probably most benificial for me, because there was a nice little section on resume's and interview tips. However, you will find that most of that info can be found for free on the internet anyways.

As with many other reviewers, I'm a tad disgruntled at shelling out $29.99 for a bi-monthly magazine, 70% of which contains advertisments for different stock-image houses and specialty paper manufacturers. It is very difficult to "flip" though this magazine as every 10 pages or so you will find a paper manufacturer's ad printed on a thick card-stock sample. It is hard to stay concentrated on reading the articles when you are constantly fighting and struggling with the pages to stay open and flat.

THE Magazine for the Commercial Graphic Artist!
I have been buying copies of this magazine in New York City newsstands for years now. I think the first one I picked up was because it contained listings for graphics compatitions. But, I was an evolving graphic artist in Rochester, NY ... educated in Architecture, and teaching myself the rest of what would become my career - Graphic Design. Pen & Ink, masking, layouts, the evolution of a logo design ... all the techniques and steps laid out in feature articles which focused on the work of an individual or design studio at the top of their game. And in between were the articles on how to negotiate a contract, how to present your ideas to a client .. how to GET clients.

It's full of images ... less talk. We are, afterall, visual artists and know we learn best through what we see.

This is a worthwhile magazine to get. You'll find something useful every issue.

HOW is a good buy and a great resource
HOW is very practically-oriented, not a lot of "look at us, we're graphic designers" [junk] you see in other graphic design magazines. Self-importance is out. Information-importance is in. Each issue has loads of sage advice, and it's all very understandable to all designers, novice to Madison Aveenue.

Great magazine for all graphic designers.