Product Description

This book provides readers with time-tested telephone sales scripts and marketing letters, as well as examples of results-based questions to ask prospects. The book explains how to set the right objectives for sales calls and provides more than a dozen ways to ask for commitment and more than two dozen ways to answer objections effectively.

How to Win the Sale and Keep the Customer is a how-to sales guide that brings together all of the following critical elements into one source:

* Samples of real-world sales scripts plus step-by-step guides for creating customized scripts

* Easy-to-follow worksheets to help readers manage the sales process

* Effective examples of marketing and sales letters as well as voice mail and E-mail messages for winning the sale and keeping the customer

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Product Details

• Amazon Sales Rank: #869687 in Books
• Published on: 2003-10-14
• Original language: English
• Number of items: 1
• Binding: Paperback
• 140 pages

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Customer Reviews

How to Win the Sale and Keep the Customer
This book is one of the best I've read on marketing and selling. It has more than a dozen different marketing letters, eight telephone sales scripts, six voice mail messages and 27 answers to objections. The book explains how to set the right objectives for sales calls and includes more than a dozen ways to ask for the order. I recommend it for anyone starting out in sales or looking for a new approach.

Success for a young team
I have a fairly young sales team that needs a lot of the basics and "How to Win the Sale and Keep the Customer" gave me good starting points and examples to utilize. I have used the Responding to Objections chapter to set up daily huddle meetings around and get the team involved in their own training.
I Also like the bullet points pulled out for quick reference. It helps when I need to get a quick example or reference.
The book is a good reference for the new manager or seasoned veteran on what the basics are for the growing sales representative.

Low quality / VERY basic
I found the book to be very basic and of low quality. The scripts that the book came with sounded like your typical telemarketer. (The boring type you usually hang up on) The tips were also nothing special: things like saying "thank-you" after calls. There are also very hard to believe statistics thrown scattered throughout the book. Example: "it is not unusual to see 5%, 10%, and even 30% response rates" in regards to e-mail marketing.

The (very) few nuggets in the book are scattered around without any real organization.

Find something else. You can do much better for a telemarketing book, and probably at half the price.