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Grinding It Out: The Making Of McDonald's
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Product Description
But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
Product Details
- Amazon Sales Rank: #16495 in Books
- Published on: 1992-04-15
- Original language: English
- Number of items: 1
- Binding: Mass Market Paperback
- 218 pages
Editorial Reviews
Review
"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it." --Tom Robbins, Esquire magazine
"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc." --West Coast Review of Books
"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!" --Philadelphia Sunday Bulletin
-- Review
Review
"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it." --Tom Robbins, Esquire magazine
"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc." --West Coast Review of Books
"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!" --Philadelphia Sunday Bulletin
Customer Reviews
Ray Croc, a great businessman, not a great man or author
Ray Kroc's autobiography provides an interesting glimpse of the McDonald's system and it's development. The book is well written and interesting to read. Despite this, I do not recommend the book. It offers no wisdom or lessons learned to take away from the book besides Kroc's greatness. (Kroc never suffered from an excess of humility.) In addition, I found it difficult to like Kroc. He rarely found fault with himself and blamed others for his and his businesses problems. Particularly galling to me was when Kroc had the opportunity to invest in McDonalds and another earlier business opportunity, his wife of 30 years was unconvinced of the plans wisdom. Rather than spend the time to bring her aboard, he tossed her aside continued with his business plans.
An entertaining look into the making of an industry
It is not often you unearth a business biography that starts your stomach rumbling with hunger while maintaining your attention. No matter what your perception of the fast food hamburger industry, Grinding it Out provides a pleasant look into the origin of franchising and fast food. One will also find some gratification discovering the extent to which Ray Kroc put quality and integrity on an equal basis with profit; something possibly unexpected to those with prior negative perceptions of the mogul due to his abundant wealth.
Anderson provides a wealth of detail outlining the business dealings behind the growth of the McDonalds franchise. This book will be of interest to those with a curiosity towards the making of an industry. I recommend reading this book but suggest doing so with a full stomach.
How It's done!
A very good book, a definite read for anyone looking to learn more about start up business or true entrepreneurship.
Although, I think it's very important to look at the fact that things are much different now of days then when Ray Kroc started up Mcdonalds. It is very inspiring though to find out how old he was when he started this business. Though, it's nice to read of all these young kids starting up business, it's also nice to read about a man in his 50's finally doing a start up that he'd dream t of.
