Product Description

When too tightly leashed, writing chokes and loses its vitality. Although the rules of composition popularized in William Strunk Jr. and E. B. White’s Elements of Style have been de rigueur for decades, they won’t exactly set your writing free.

To the rescue comes Spunk & Bite, a guide to bold and radiant language and style. The secret, according to bestselling author and former publishing executive Arthur Plotnik, is to embrace those qualities that composition rulebooks sidestep–among them, surprise, personality, engagement, edge, and fearlessness. Drawing on selections from today’s most exciting writers–Jonathan Franzen, Sandra Cisneros, Bill Bryson, Maureen Dowd, and many dozens more–Plotnik reveals the tricks and techniques that make prose fresh, forceful, and publishable.

For all types of writing–novels, articles, poems, ad copy, blogs, and even e-mail–this uncommon handbook reveals how to make your words so fetching that readers beg for more.


Arthur Plotnik is an author, and former publishing executive. Two of his works have been featured as Book of the Month Club selections: The Elements of Editing and The Elements of Expression: Putting Thoughts into Words . Reviewers have consistently praised Plotnik’s writing for its accuracy, style, and wit, often ranking it with Strunk & White in practicality.

Plotnik studied under Philip Roth and Vance Bourjaily at the Iowa Writers Workshop . As a publisher, he brought five national awards to the American Library Association’s book imprint. He also won numerous honors as editor of ALA’s flagship magazine, American Libraries.

Product Details

• Amazon Sales Rank: #70051 in Books
• Published on: 2005-11-15
• Released on: 2005-11-15
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 272 pages

From Booklist
Plotnik, author of the well-respected Elements of Editing (1982), takes on the venerable duo of Strunk and White in this peppery guide to vibrant writing. Implying that Strunk and White's revered Elements of Style might be a little stodgy in its prescriptive approach to language, Plotnik advocates that writers judiciously bend the rules, "drawing on all levels of language to animate expression." To that end, he devotes 31 chapters to detailed analyses of the factors that make language sing. He is especially adept at providing exactly the right felicitous quotation to make his point and draws from a wide variety of writers. In discussing onomatopoeia, for example, he cites the "THROCK" and "SPLOOSH" of graphic novelist Mike Allred and also excerpts comedic writer James Thurber, who long ago was writing about tires that "booped and whooshed." In addition, Plotnik addresses such practical topics as the question of audience, providing a pocket guide to the different generations and their wildly varying approaches to the written word. Moving seamlessly between instruction and quotation, Plotnik's work makes for addictive reading for both aspiring and veteran writers. Joanne Wilkinson
Copyright © American Library Association. All rights reserved

MediaBistro.com, November 17, 2005
"Encouraging writers to be bold and bright, sharp and sly, Plotnik challenges the old rules in his new book. . ."

Review
Poynter Online - (Chip Scanlan, “Chip on Your Shoulder”), March 6, 2006
Instead of rules, "Spunk & Bite" offers choices bolstered with real-world examples. . . . Plotnik . . . zooms in close, helping writers deconstruct their prose from the ground floor -- word to clause to sentence -- up to paragraphs and chapters to our Holy Grail, a finished piece of writing. . . . Unlike Strunk & White's catalogue of abstractions and rhetorical ruler slaps, Plotnik's "Spunk & Bite" is refreshingly concrete. Its author know his linguistic stuff and so can you.
College and Research Library News - March 2006 (George Eberhart)
[A] bookful of remedies for literary listlessness, sprinkled with examples of ringing prose penned by wordsmiths from Poe to Proulx. Plotnik rips past the rigid rules of Strunk and White’s 1959 Elements of Style and calls on writers to invigorate stodgy phrasings and pallid diction with freshness, texture, force, and form. Each chapter contains apt advice on what to avoid (actionless action, wandering modifiers, exhausted adverbs) and what to emulate (over-the-top tropes, killer megaphors, enallage, foreignisms, nuanced semicolons, edgy style). An energetic and entertaining read for cramped writers.

Customer Reviews

Does what it says on the cover
You want to write a Blog, an article... oh anything in public in fact, well in the USA you have to deal with the style police. In Britain, they are known as the green ink grannies and are gently ignored; we don't do earnest. Well we almost did with A Dictionary of Modern English Usage, by Henry Watson Fowler which suggested about the split infinitive that the

...English-speaking world may be divided into (1) those who neither know nor care what a split infinitive is; (2) those who do not know, but care very much; (3) those who know and condemn; (4) those who know and approve; and (5) those who know and distinguish.

Thankfully this was by the 80's revised away from prescriptive American style policing so we are free to keep to the high standards of writing where expression is more important then style. Hmm, may have to come back to this.

But write in America and you judged by the book of truth, the book of righteous writing, the book of correctness which all Americans know as The Elements of Style. Its roots go back to 1918 where William Strunk, Jr. wrote a 43-page booklet for the good students of Cornell University. And like all sensible guide for students was mainly ignored. But then in 1957, E.B.White, one of the top 20th century literary essayists (and yes author of Charlotte's Webb) wrote a piece praising the now largely forgotten William Strunk defence of lucid English. This led to the first edition that originally detailed eight elementary rules of usage, ten elementary principles of composition, "a few matters of form," and a list of commonly misused words and expressions. By the 80's and the 3rd edition, this had bloated up to Fifty-four pointers, along with a list of common mistakes concerning individual words: Eleven rules of punctuation and grammar; eleven principles of writing; eleven matters of form; and twenty-one reminders for a better style.

What Spunk and Bite by Arthur Plotnik (yes we get the pun but in Britain, you have now managed to create an embarrassed silence where we pretend not to have heard you) does is to challenge the prescription of dead white upper class Americans without arguing for do you own thing writing-see told you I would come back to it. To liven your writing, you need to know the rules, but then know when to break them. Be lucid but be fun and avoid at all times clichés except if they warm the cockles of your readers' heart.

One of the tips I have taken up is to subscribe to various words of the day to build up my wordbank. Two of my rave faves are vindictivolence, the desire of revenging oneself, and pinkwashing. This is using support for breast cancer research to market products, particularly products that cause cancer. All in all it comes up with 30 tips to sparkle up your writing that range from inventing words, changing the grammatical function of a word , having strong openings and closings, use semi-colons and dashes to break up sentence but above keeping in mind that the writing needs to make the content interesting.

Let's leave the final words to Arthur Plotnik:

Perceived correctness can be comforting to the reader, like a tidy house. But what distinguishes a piece of writing is the ambiance- the environmental mood- the language we create...tend to be judged on...aptness, inventiveness, colour, sound, rhythm...Spunk and Bite is our shorthand for such qualities...

Excellent grammar source
This is an excellent source for writers who are having difficulties with the rules of punctuation. The approach is writer friendly. Explanations are concise and examples provide an additional teaching tool. I love the jacket, too. It makes this book easy to spot on my bookshelf.

Love it!

A Fun Read
This was different from most books on writing that I've read. It had a strong stream of humor throughout that made it easier to swallow all the writing lessons. Although, the lessons weren't so bad either. Most of them showed you which rules were okay to break and how to break them. It was a fun and informative read. I came away feeling like a better writer. This one has to be my favorite writing book.