Product Description

A comprehensive manual for running and maintaining a graphic design business.

This is the graphic design industry's go-to guide for operating a successful business. The four sections cover organization, marketing, personnel, and operations, and provide the necessary tools unique to the specific management styles and operation agendas of a design firm. A complete appendix of business forms is also included.

Product Details

• Amazon Sales Rank: #427456 in Books
• Published on: 2004-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 496 pages

About the Author
Cameron S. Foote is the president of Creative Business. He lives near Boston.

Customer Reviews

Brilliant and comprehensive
If you are looking for a very comprehensive book on running a graphic design company, this is for you. The book goes into details on everything from pricing to hiring, insurance, taxes, incorporation, dealing with clients, vendors and just about everything in between. It is quite a hefty book and it will take a while to get through it, but from my experience that is mostly because I keep stopping to take notes on things I want to remember.

While I find some of the other design business books I have read (and reviewed) go into more depth in specific areas, this book covers quite a range of content and manages to still go into farily great detail.

I checked this book out from the library and kept it until I started racking up the fines... then I came here and bought it.

If you didn't know before... now you do!
This is an excellent guide with lots of practical "how-to" projects and information. I promptly used my creative juices to create a website that reflects my persona, yet is professional and intuitive at the same time. It is worth every dollar you spend!
Get your name out there with all the handy tips and tricks described within.

Practical Methods for Success
Foote gives well-researched advice and organizes it into easy-to-follow sections; perfect for anyone who has only twenty minutes to spare at any time. Model documents, role playing, case studies, questionaires and financial formulas will help you take the action needed to make your busines healthy. I look forward to other editions where corporate law and insurance in other countries is aknowleged. An appendix for Canada would be nice. It is still a must-have book no matter where you live.