Product Description

How well do you write? Written and oral communication play a vital role in advancing the careers of design professionals (and students), yet few design schools offer training, and few resources exist to help designers improve their writing skills. Now in its second edition—updated and expanded to address such issues as email etiquette and Web-based marketing, communication, and job searches—the best-selling Writing for Design Professionals is the standard guide for mastering the complexities of effective writing in professional practice.

Stephen A. Kliment explains the principles of clear writing, from the formal “Dear Ms. Jones: I recently visited Polk Street Elementary School, and I agree the facility urgently needs to be modernized to make way for the progressive teaching techniques you have planned for your school district.... I believe that my firm, Izumi Associates, can make this happen” to the punchy remarks of the late William Caudill, “Say ‘frog,’ we’ll jump.” Dozens of sample letters, proposals, brochures, reports, book reviews, oral presentations, staff communications, and more—all drawn from the world of practice, and in both print and electronic formats—guide readers through the ins and outs of composing the end-products of writing. Writing for Design Professionals is organized for easy reference, and includes the following topics:• marketing: Web sites, correspondence, brochures and portfolios, proposals, newsletters, and other promotional tools• project writing• writing in school• job applications and Web-based job boards• writing in academe• writing for the media• writing as a career• public speaking plus: how to avoid jargon and gender-specific language, tailor your writing to your audience, enhance your writing with appropriate graphics, write to international clients, write as a product manufacturer, and measure the impact of what you write. Resources include lists of design media.Like a trustworthy desk-side consultant, Writing for Design Professionals, Second Edition, should be next to the computer of every architect, planner, interior designer, engineer, and student who wishes to present a polished, professional image through effective written communication. 27 color; 10 b&w.

Product Details

• Amazon Sales Rank: #285193 in Books
• Published on: 2006-08-17
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 228 pages

Features

• ISBN13: 9780393731859
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
One of the most comprehensive, specific guides you could want. -- California Bookwatch

The list of resources is particularly helpful…Kliment wisely adds a chapter on making a career out of writing. -- Reference & Research Book News

About the Author
Stephen A. Kliment, FAIA, former editor in chief of Architectural Record, writes, lectures, teaches, and serves as a consultant on communications. He is a registered architect and a former member of Skidmore, Owings & Merrill and Caudill Rowlett Scott, where he directed the firm’s marketing communications. His articles have appeared in Architecture, Residential Architect, Architectural Digest, and the New York Times. He has taught communications at Washington University in St. Louis, at Harvard University, and at City College of the City University of New York, where he is an adjunct professor of architecture.

Customer Reviews

Inspiring for students and professionals
This is a much needed and appreciated book on clear and consice communication for students writing on their design projects, design statements for themselves about their portfolios, cover letters for employment purposes, not to mention all the aspects of proposals, business communication, applications, brochures, etc. As an educator in the design arts for over 25 years, I am especially happy to have this resource to share with design students and also find much useful information included for myself. Thanks for a great addition to my design library!

Writing for Design Professionals is one of the most comprehensive, specific guides you could want.
Whether you're a student or a design professional, good writing is the key to advancing your career: a key too often missed in design schools which don't inform students how to improve writing skills. Enter the second, updated edition of Writing for Design Professionals, a survey expanded to consider internet marketing, communication and job hunting and which fills the gap in blending a focus on design professionals with instructionals and methods of clarifying and improving writing. From producing brochures and marketing through proposals and portfolio development to writing for school or media and producing appropriate public speeches, Writing for Design Professionals is one of the most comprehensive, specific guides you could want.

Diane C. Donovan
California Bookwatch

Helpful Resource
The content of this book is useful and should come in handy to any design professional at any point of their career.

I've docked this book 2 stars due to redundancy and the fact that it is very difficult to read due to poor typesetting (margins are only about 1/4" from the spine).