Product Description

Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Second Edition is the complete guide to the entire process of print production, from early stages of conception and planning, to the technical stages of manufacturing and off press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, chromatics, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, and legal issues.
Environmental issues are also covered.

This new edition includes more than 400 new illustrations and has been expanded by over 100 pages. A practical reference to keep at your fingertips, this new edition includes:
* A complete overview of the entire graphic print production workflow
* Illustrated descriptions of techniques and applications
* Checklists and step-by-step descriptions
* Advice, tips. Guidelines and recommendations for every stage of design
* A glossary with more than 1,500 graphic terms

A Guide to Graphic Print Production, Second Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.

Product Details

• Amazon Sales Rank: #139542 in Books
• Published on: 2007-01-16
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 456 pages

From the Back Cover
Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Second Edition is the complete guide to the entire process of print production, from early stages of conception and planning, to the technical stages of manufacturing and off press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, chromatics, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, and legal issues.
Environmental issues are also covered.

This new edition includes more than 400 new illustrations and has been expanded by over 100 pages. A practical reference to keep at your fingertips, this new edition includes:

• A complete overview of the entire graphic print production workflow
• Illustrated descriptions of techniques and applications
• Checklists and step-by-step descriptions
• Advice, tips. Guidelines and recommendations for every stage of design
• A glossary with more than 1,500 graphic terms

A Guide to Graphic Print Production, Second Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.

About the Author
Kaj Johansson, Peter Lundberg and Robert Ryberg met when they were studying for a masters degree in Graphic Arts technology at the Royal Institute of Technology in Stockholm. All three have more than ten years of management experience from printing, prepress and production companies, as well as in Web design and design studios. Today they run Kapero AB, a consulting company that combines expertise from advertising agencies and the graphic arts industry. Kapero provides process consulting and helps companies to save money in the production of marketing communication.

Customer Reviews

Very informative - outstanding!
This book is a great introduction to the printing industry. It covers all the major types of printing: offset, digital, screen, etc. and all aspects of print production, from graphic design to post processing. It also includes detailed analysis of the things that can go wrong during the print process and how to avoid and correct them. The book is well written with LOTS of very helpful photographs and graphics.

I knew virtually nothing about printing before I picked up this book, but feel like an expert now!

Instructor's Review - A Print Production Tech Manual
I teach first & second year multimedia and design at a community college. Following are my thoughts on this book.

Pros:
Summaries- The sidebar summaries and callouts are truly excellent. Often, there are accompanying illustrations that are "worth a thousand words".

Depth of information- Overall, there is a *lot* of information here. No punches are pulled when it's presented, either. As far as I can tell, the information is accurate.

Images- The illustrations and photos used are of excellent quality. There are images of magnified printed pages from different printing process that are crystal clear.

Cons:
Typos- There is at least one typo per page, often combined with a grammatical error as well. 99% of the time you can figure out what it means with little to no trouble.

European Conventions used inconsistently- Most of the time, the authors used North American conventions...except when they don't. It's a great idea to give info on both North American *and* European conventions (A4 vs. 8.5" x 11" paper, pixels per inch vs. centimeters per inch), but the authors do not always clearly delineate which convention is used.


Overall, this book reads like a detailed technical manual. It is *not* a design manual with splashy sidebars about finding inspiration. It is *not* for the novice designer. The publisher needs to get it proofed a time or three. Despite its shortcomings, I use it in the course of building lectures for my class constantly. The only other book I've seen get this in-depth is the Int'l Paper Pocket Pal.

This review is for the second edition of the book.

Too much and a little dated
If you want one book that introduces everything involved in print production this may be a good book for you. There is a lot of information in this book. More than any novice designer would need to know. For that reason I found it a bit overwhelming.
It seemed some of technology mentioned was dated and the body text could get confusing at times. However, the call outs on almost every page really did a great job of summarizing the text.