Product Description

This book provides comprehensive, up-to-the-minute coverage of today's digital tools from scanners to sophisticated software for preparation of artwork to film and plates for printing. A broad overview of the reproduction process introduces the many other integral variables as they relate to production. Topics such as camera-ready and computer-ready art, pagination, color reproduction, hardware and software, press technology, work flow issues, output and service bureaus, on-demand technology and the latest applications of media technology are discussed and placed into this logical approach to prepress processes.

Product Details

• Amazon Sales Rank: #178279 in Books
• Published on: 1995-06-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 352 pages

About the Author
Frank Romano is the Melbert B. Cary Jr. Distinguished Professor of Graphics Arts at the Rochester Institute of Technology School of Printing Management Sciences. He is also a consultant and adivsor to universities, corporations, and government. He is the founder and editor of numerous publications and the author of several best selling graphic arts titles. Mr. Romano is also a member of several major trade associations in the Graphic Arts industry such as: Printing Industries of America, the Association of Graphic Arts Consultants, and the National Composition and Prepress Association.

Customer Reviews

usefull but outdated
expected:
an up to date explanation of the digital prepress process, tools and applications in simple terms.

got:
an outdate but thorough explanation of digital prepress written like a stereo manual. Alot of things were left unexplained and the writing was repetitive due to the "poket guide" style i suppose.
While i did learn some tips and got some detail (sometimes much more than i needed) the material is needs alot of updating. Some areas were better written and fully explained than others and the use of diagrams and tables was OK but they did not tie in well with the text..they would just appear.

One other BIG complaint is the horrible quality of the diagrams and the fact that they were all in black and white/greyscale. How can you try to explain color processing and printing using black and white diagrams?

Bottom line:
may make a good quick reference for older processes, but does not do a great job at emplaining some important stuff.
The author needs to update the material and GET COLOR into the book, even if it's just some pages with color plates. also he needs to use a better drawing program to illustrate points, b/c it looks like he used MS Word's drawing tools.

Cutting Edge 8 Years Ago
Right on in 1996; eight years ago. But with technologies changing so rapidly, that's a long time without an update. I'd like to hear from Mr. Romano now. I'm receiving a certificate in digital prepress in December. It would be helpful to know where things are now in my chosen field of endeavor and where he thinks they are going.

All what you need to know
I started a graphic design Department out of my love for design and printing, but I had no knowledge of the "REAL" Graphic Art Business until I read this Book. It has all the information you need starting from working your files on the computer, how to save them, problems encountered with saving files in the wrong format, as well as information on AM and FM screening, dot gain, banding, exposure,... and all the information one needs to know about the business and ART of Digital printing. If you are a biginner or a professional, this book will satisfy you since it has all the answers to your "UNASWERED" questions. It will guide you through all the process as well as the "SECRETS" of Prepress. This is a MUST READ AND HAVE BOOK.