Product Description

Production savvy allows designers to make their projects stay true to concept, colour and costs estimates. This comprehensive guide delivers essential production information with full colour illustrations and clear non-technical language.'

Product Details

• Amazon Sales Rank: #1082169 in Books
• Published on: 1998-07
• Original language: English
• Number of items: 1
• Binding: Paperback
• 144 pages

Customer Reviews

This book explains the complexities of commercial printing.
This book explains the complex world of color printing and the designer's relationship to the printer in a well-organized, well-illustrated, easy-to-read style. You will find everything from trapping to common paper folds, printed examples of good halftones and bad, how to make sure things go right, but also how to compromise when things go wrong. I have made it required reading for my desktop design staff of 4. In short, this is an excellent introductory book. I strongly recommend it for both classroom teaching and less experienced designers. This few hours of reading could replace years of experience.

Excellent book. A must have for any school or studio...
This book covers all the primary points of commercial art and reproduction in a clear, comprehendable manner and has lots of illustrative photos to boot. A must have for any designer.