Product Description

6 3/4 x 10 North American Distribution graphic design Whether you're a start-up business or an experienced owner, The Graphic Designer's Guide to Pricing, Estimating & Budgeting, Revised Edition, provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business. This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients' budgets, preparing an estimate, and establishing profitability. Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business.

Product Details

• Amazon Sales Rank: #51324 in Books
• Published on: 2001-07-01
• Released on: 2001-07-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

About the Author
Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic design firm whose international client base includes Universal Studios Hollywood, the Walt Disney Company, and Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration, she lives in Los Alamos, California.

Customer Reviews

Great business resource, carefuly written
Of all the books in my business/design library, I think this one has proven to be the most valuable. While I am not quite to the point where I can reasonably charge some of the prices that Theo recommends, I still feel like this book is a great resource for much of the business of design. If anything, I think this book does a good job of building confidence in pricing and business as a whole. The writing style is very smooth and easy to follow, and her personal accounts help tie in real-world experiences to justify her recommendations.
Theo Williams also does a pretty good job of covering a broader sense of project management and client relations, though not in too great of detail (which is okay, as that is not the point of the book). The end of the book provides us with some rough business forms (invoices, estimates, etc.) which I also found greatly helpful.
I would recommend this book to anyone who wants a better grasp on how to go about figuring out prices for design projects.

Most of the book is not about pricing and estimating
The title doesn't really describe this book. Two of the 14 chapters pertain to pricing and estimates, but don't expect a GAG PEG-style list of suggested numbers. In fact, actual fees are seldom mentioned.

This book mostly covers the business of graphic design, from hiring to self promo to client relations. If you're getting the Creative Business newsletter, you're already getting this information. If not, this is a practical guide. Williams is experienced, and her advice makes good sense. Her writing style is casual, and the book is a quick read.

Graphics Designers Guiding to Pricing, Budgeting, and Estimate
This is an excellent book for Graphic Designers starting a business. Los of helpful information and tips and things to consider. It is an easy read. Overall excellent book. I've bought several books starting my business and this one was the best.