Product Description

Designers can save time, money and frustration with this essential guide to printing. Covering all of the topics that have made it a popular title for years, along with the latest developments in the industry, Getting It Printed features:

* A comprehensive look at how to work with printers--everything from estimates, pricing and negotiating to trade customs and quality guidelines

* Easy-to-follow explanations of the top printing processes and techniques

* All of the information designers need to choose the right papers and inks for their projects

* Hard-to-find knowledge about proofing, output and color

Whether they're independent, in-house or students, designers will want to have this book at hand. It's the ultimate printing resource!

Product Details

• Amazon Sales Rank: #11958 in Books
• Published on: 2004-08-21
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

Features

• ISBN13: 9781581805772
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From Library Journal
This is a book for those who plan, buy, or design printing, written by three "lifers" in the graphic art and printing in dustries. Designed to educate the consumer in all phases of production, it is organized according to the sequence of most printing projects from design to shipment. Valuable discussions along the way of lesser and greater concerns (e.g., specs, evaluating quotations, monitoring quality, papers, inks, printing processes, delivery, packaging, trade customs) make the book a useful reference for novices and the experienced alike. Inclusiveness formats from fliers to books and fine illustrative material comparative visuals, charts, check lists, diagrams are this book's major strengths. It is technical yet accessible, instructional but interesting. Recommended. Ann Cope land, Drew Univ. Lib . , Madison, N.J.
Copyright 1986 Reed Business Information, Inc.

About the Author
An expert in the field, Eric Kenly is the founder and CEO of I.O. Technologies, a company that creates learning programs for the communications industry. In all, he has more than 20 years of invaluable experience in the printing and production industry. Kenly lives in Thailand. Mark Beach's books about graphic design and production are used throughout North America for corporate training and as college texts. He lives in Oregon.

Customer Reviews

Excellent book, but be sure it's right for you.
When I bought this book, I was totally uninformed about printing, period. I needed to learn about printing to complete a project. This is really an excellent book. It explains the different types of printing and their applications, use of color, planning your print job, cutting costs, etc. Everything you want to know, it's here.

My only complaint (and this is my own fault) is that after buying it, I realized it is mostly about offset printing processes, and for my particular project, I need to use digital printing because the quantities I need are too small to make offset printing cost effective. I wish I had understood that before I bought the book. But I'm giving it a "5" anyway because that is not the author's fault.

Having said that, I may eventually need larger quantities; if I do, this is a wonderful reference to have on hand.

A Priceless Reference!
The best book on printing i've ever found - a terrific reference! I'm not sure what "Ho-hum" was looking for. This is not a "design" book, it's about how to get something printed, AFTER it's designed (it does have some essential design tips, which relate to how things come out in print, such as light letters on dark background). It walks you through every technical detail, teaches the language of printers so you can talk to them, has examples and reference material. Excellent section on color. If you ever have to get something printed, it will save you a ton of time (and possibly money & aggravation).

It is More Expensive to Take Ink Off Paper . . .
. . . than to put it on. Plan before you print. Mark Beach explains type, graphics, color, photographs, proofs, plates, paper, printing methods, finishing & binding and how to work with printers. He includes a Request For Quotation (RFQ) sample, the Printing Trade Customs, glossary and an index.

As an author and a publisher, who has run his own business for over 30 years, I highly recommend this valuable book. DanPoynter@ParaPublishing.com.