Product Description

Computer technology has completely revolutionized the work of graphic designers, printers, and print-production professionals. This completely revised fourth edition of Production for Graphic Designers embraces all the new and emerging technologies in graphics and print production, comprehensibly explaining the pre-press and printing processes. It also covers new workflows and spells the dizzying array of acronyms encountered by today's designers. As well as covering print, it provides an authoritative guide to working in digital media, particularly the Internet.

Product Details

• Amazon Sales Rank: #648490 in Books
• Published on: 2005-10-20
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 256 pages

From the Publisher
The popular and comprehensive graphic designers bible--completely revised and up-to-date with emerging technologies and trends.

From the Back Cover

Computer technology has revolutionized the work of graphic designers, printers, and print production professionals. To keep up with these far-reaching changes, Alan Pipes's Production for Graphic Designers enters the digital age. This revised third edition covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including coverage of the latest digital direct-to-plate offset and on-demand color printing. It also provides an authoritative guide to web production, showing the exciting opportunities that going online offers designers.

About the Author
Alan Pipes is the former editor of CadCam International and the author of Drawing for 3-Dimensional Design, Introduction to Design, and Foundations of Art and Design.

Customer Reviews

An excellent resource for Graphics students.
This is the SECOND year I will be ordering this title for my Graphic Art Production students. I hope Mr. Pipes plans to keep this publication up to date with another edition. What I like about this book is manifold: the author's clear, intelligent and succinct language tops my list. My students and I both found his prose not just informative, but interesting. The information covers all the basic concerns of a designer involved in production for print and the internet (it gives a well fleshed-out overview of all our areas of study at least). The section on Typography is also quite thorough and far less ponderous than other commonly used Type texts. All the chapters lay down a perfect bridge to a full lecture. Students come to class comprehending the basics, thus adding to their ability to build on that knowledge. The bios throughout the book are of great interest and focus on contemorary designers of note. The attractive layout supports the notion of Grahic Design, not too common these days. I have viewed many texts in the related areas of Graphic Design and find this book to be a perfect example of what a text should be. Bravo Mr Pipes, and thank-you! I will be watching to see what you publish next.

Only four stars as this was written in '97.
I have used this as a text for a graphic art production class and have found it to be excellent in terms of its explanations. The diagrams are clear, the text concise, the content easily comprehended by my students. I really like the 'Design Trailblazers'...it maintains the heart of good design throughout the often clinical aspects of production. A nice representative selection as well...the students could relate. I await the next edition.

so quick!!! great deal!!
this came so quickly, i had it in time for my next class. the book is beautiful and there is so much helpful information. this was really a great experience!!